How to Drive Traffic to Your E-Commerce Store

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on November 2, 2023

To help you boost your e-commerce store’s visibility and customer acquisition, we’ve gathered twelve effective strategies from CEOs, e-commerce managers, and other industry professionals. From driving sales with a YouTube channel to capturing new eyeballs with top-to-mid-funnel searches, discover the diverse channels and strategies these experts have successfully employed.

  • Drive Sales with a YouTube Channel
  • Boost Organic Traffic with Long-Tail Keywords
  • Enhance Traffic with Website Subcategories
  • Partner with Micro-Influencers
  • Increase Store Exposure with Affiliate Partnerships
  • Convert First-Time Visitors with Blogging
  • Grow Online Visibility with Shareable Content
  • Attract Target Customers with Social Media Ads
  • Publish Product-Specific Instagram Posts
  • Optimize Product Visibility with Organic Search
  • Drive Traffic with Instagram’s Shoppable Posts
  • Capture New Eyeballs with Top-to-Mid-Funnel Searches

Drive Sales with a YouTube Channel

One strategy and channel we’ve used to drive essentially free traffic, as well as tap into an audience we didn’t previously have access to, is our YouTube Channel. When I started with Best Price Nutrition a few years back, I knew they’d previously had a YouTube Channel, but they hadn’t made any new content in over five years. I saw an opportunity to restart that channel, and it’s been amazing. YouTube typically drives about $900 a day in sales with our videos, and we’ve even begun to have a bi-monthly livestream show where we answer product questions.

We’re a Vitamin and Supplement Shop. Like pretty much every industry, most people either look for reviews or watch a YouTube video prior to purchasing. So, by having a presence on YouTube where we put a focus on showcasing and reviewing new products, we not only drive a lot of traffic and conversions, but we establish ourselves as experts and also get a whole new group.

John FrigoJohn Frigo
Ecommerce Manager, Best Price Nutrition

Boost Organic Traffic with Long-Tail Keywords

For one of our e-commerce clients, we developed a content strategy focused on ranking for low-competition, long-tail keywords in their niche. Rather than fight for the hyper-competitive head terms, we targeted tightly relevant queries their potential customers used when researching solutions.

After optimizing and publishing posts around these long-tails, we could get them ranking on the first page within a few months. This resulted in a steady stream of organic traffic from their target buyer personas. Monthly new visitors increased by over 40% within six months as more long-tail content ranked.

We also paired these SEO efforts with outreach to relevant sites for backlink integration, securing earned media placements that amplified rankings. Driving relevance through long-tail content and securing authoritative backlinks together opened up a continual flow of qualified visitors. Ranking for the right keywords and enhancing trust propels organic acquisition.

Jason SmitJason Smit
CEO, Contentellect

Enhance Traffic with Website Subcategories

Creating multiple categories and subcategories is one of the most valuable and effective strategies to drive traffic to your e-commerce store. Subcategories help in optimizing your website structure and also make it more user-friendly. They also help to drive traffic by enhancing user experience, enabling better SEO optimization, increasing page views, and providing targeted content for a broader range of interests. After performing in-depth keyword research, the categories and subcategories should be divided, and the headings should be named by the long-tail keywords found.

By performing in-depth keyword research and dividing categories into subcategories, I ranked the website within six months with the help of some basic backlinks that helped boost. Now, the website is getting 10K+ organic traffic, according to Ahrefs. I tried this strategy on two e-commerce websites, and both are getting good traffic.

Muhammad AsifMuhammad Asif
Co-Founder and CEO, Refine Packaging

Partner with Micro-Influencers

I once reached out to a micro-influencer who had a passionate following in the automotive world. Sent him some of my printed tees with his style car on it. The guy loved it, mentioned the shirts in a video, and tagged us. Within 48 hours, my shop traffic went through the roof, and I couldn’t keep up with the sales.

The real win? His followers were our exact target audience—car enthusiasts who care about quality. So not only did we get a traffic boost, but we also gained loyal customers who keep coming back for more. Tapping into a niche influencer who resonates with your brand is like hitting the jackpot. It’s cost-effective and brings in folks who actually wanna stick around.

David JenkinsDavid Jenkins
Owner and Blogger,

Increase Store Exposure with Affiliate Partnerships

Working with affiliate partners, who promote products or services on their own sites or through their networks, allows brands to leverage their audience and capitalize on their reach. These partners attract traffic to online stores through various marketing methods, such as content marketing, social media promotion, and email marketing.

Consequently, the store’s brand and products gain more exposure, increasing recognition among potential customers. Affiliate recognition also fosters a sense of trust and reliability, encouraging customers to make purchases, which ultimately leads to more customers for the online store.

Henrik ParkHenrik Park
CEO, Marketin

Convert First-Time Visitors with Blogging

Many e-commerce store owners see blog updates as a chore or a waste of time. We generate a substantial portion of sales from first-time blog visitors.

We start by finding informative keywords from prospective buyers using Semrush. A Google search confirms if the top results are educational in nature, meaning blog pages will outperform product pages.

Each blog is structured around one core question but also answers other buyer questions. We source these from Google’s “People Also Ask” section, long-tail keyword research, and by looking at Amazon reviews, to identify customer concerns for each product.

Every blog also includes product images, links to products, and usage recommendations. This ensures blogs don’t just attract traffic; they convert it. Our top-performing topics are Product A vs. Product B comparisons and “best/safest/longest-lasting product.”

This method led to a 72.3% traffic increase over three months, making our blog integral to our marketing strategy.

Martin WoodsMartin Woods
Senior SEO Consultant, MeasureMinds Group

Grow Online Visibility with Shareable Content

One highly effective strategy we employed to drive traffic to our e-commerce store was the creation of shareable content, particularly “Best of” articles and question-answering pieces.

By crafting in-depth, informative articles that directly address the questions and concerns of our target audience, and placing the answer prominently at the top of the page, we made our content highly shareable.

This approach not only encouraged readers to link to our articles more freely but also positioned us as a valuable resource within our niche. As a result, we witnessed a significant boost in online visibility and an uptick in customer acquisition. It’s all about providing genuine value, which, in turn, encourages others to share and recommend your content.

Meesha GerhartMeesha Gerhart
CEO, Redtree Web Design

Attract Target Customers with Social Media Ads

I use ads on social media; they are like paid promotions. When I run these ads, they show up on people’s social pages. When people click, they come to my store. It’s effective because it reaches many folks quickly, boosting visibility. More visitors mean more potential buyers. I can control who sees my ads, making it better to reach my target customers.

This method has helped me gain new customers. To measure success, I track clicks and purchases from these ads. I adjust them based on their performance. In the end, social media ads are a quick way to get my store seen and attract customers.

Dhari AlabdulhadiDhari Alabdulhadi
CTO and Founder, Ubuy Kuwait

Publish Product-Specific Instagram Posts

One strategy that was proven to be very effective with a client of mine was making product-specific posts on Instagram. Their target audience is quite active on IG, and I found that making product posts explaining some of its uses directly correlated with increased sales of that product over a two-day period.

For products that were slow-movers, we tried pairing the posts with sales offers, and that was also effective. Use social media to teach your audience how they would benefit from owning your product.

Kevin HallKevin Hall
Digital Marketing Consultant, Halls Consulting

Optimize Product Visibility with Organic Search

My e-commerce store strategy helped one of my clients, who provides wire and cable products, witness a 27% spike in product visibility.

The strategy itself was very simple. I optimized my client’s product pages so they could be found through organic search.

People are constantly searching for products on Google, and if you want to ensure that your products are visible, you need to optimize your product title, description, and category.

Another thing you should optimize is your product pictures and reviews. You wouldn’t buy a product with poor ratings or a grainy image, and neither would anyone else.

Besides this, you should also use Google’s Merchant Center, which is very helpful in optimizing, listing, and managing product pages. What’s more, it helps you organically appear in the shopping feeds on Google and YouTube.

Taylor ScherTaylor Scher
SEO Consultant, TaylorScherSEO

Drive Traffic with Instagram’s Shoppable Posts

Instagram Ads have been a game-changer in driving traffic to our e-commerce store at dasFlow. We didn’t just throw money at generic ads; we focused on hyper-targeted, visually stunning content that resonates with our niche audience of athleisure enthusiasts.

We used Instagram’s “Shoppable Posts” feature, turning eye-catching images of our products into clickable shopping opportunities. With one tap, potential customers went from admiring a design to landing on our product page, ready to purchase.

The impact? A 25% uptick in site traffic and a 15% increase in new customer acquisition within the first month. It’s more than just advertising; it’s about creating a seamless, enticing journey from discovery to purchase.

The tip: Don’t just advertise—engage. Choose a channel your target audience loves and make the experience as interactive and effortless as possible. It’ll not only boost traffic but also convert curious clicks into loyal customers.

Nicolas KraussNicolas Krauss
Founder and CEO, dasFlow Custom Athleisure Apparel

Capture New Eyeballs with Top-to-Mid-Funnel Searches

Historically, our most effective channel to drive traffic to our clients’ e-commerce stores is through organic search. Rather than focusing on bottom-of-the-funnel, highly competitive searches, we focus on top-to-mid-funnel searches to capture net new eyeballs.

This strategy has allowed us to capitalize, grow visibility, and create new customer acquisition channels through less competitive terms on the organic front.

Max DesMarais Max Desmarais,
Director of Strategy, Vital Design

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By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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