How Technology Is Making Our Pets’ Lives Better

By Brian Wallace Brian Wallace has been verified by Muck Rack's editorial team
Published on February 20, 2019

From Amazon Alexa reading us snippets of morning news to our connected coffee maker, IoT has made some big moves to streamline and simplify our day – and pets are starting to benefit from tech too. In 2017, over $70 billion was spent on our pets, with millennials leading the pack in the pet tech industry.

You’d be hard pressed to find something that baby boomers, millennials, and gen xers can agree on, but when it comes to pets we all consider them just a regular member of the family. For decades, pet ownership has been on the rise and by 2017 there were over 393 million pets in the US and 68% of households included at least one pet. As pet tech continues growing in popularity, we are finding better ways to care for our pets, more intuitive methods of relating to them, and overall improving the quality of both human and pet lives.

The average American’s weekday is demanding. Between hours spent in the office, on chores, housework, and personal care, we may often be left with only a few precious hours to spend with our pets. And after a while, loneliness and in some cases, separation anxiety can develop in pets and people alike. Over 80% of millennials worry about their pets while they are away, even for a short time. The Furbo dog camera helps make this distance a little more bearable by utilizing two-way camera technology, remote monitoring, and communication with your furry pal at home. For playful and energetic dogs, apps like Wag! ensure they get the attention and exercise they deserve by scheduling dog walking services. Complete with GPS tracking and a report card just for your pup, you dog can still get the fresh air they need even when you’re at work or out of town.

Cats, dogs, lizards, or birds, there’s tech for nearly every animal you keep company with. Take a look at this infographic for more on the current state of pet ownership in the US, how we are managing our busy lives to make time for our pets, and what pet tech is doing to bring us closer.

By Brian Wallace Brian Wallace has been verified by Muck Rack's editorial team

Brian Wallace is a Columnist at Grit Daily. He is an entrepreneur, writer, and podcast host. He is the Founder and President of NowSourcing and has been featured in Forbes, TIME, and The New York Times. Brian previously wrote for Mashable and currently writes for Hacker Noon, CMSWire, Business 2 Community, and more. His Next Action podcast features entrepreneurs trying to get to the next level. Brian also hosts #LinkedInLocal events all over the country, promoting the use of LinkedIn among professionals wanting to grow their careers.

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