How Startups Can Save Money in the Phone Repair Economy

Published on July 25, 2021

The phone repair revolution is happening now.  In 2021 alone, Americans are expected to spend $4 billion on phone repairs and $59 billion on new phones.  Although consumers spend a lot more on new devices rather than repairs, phone repairs are on the rise.  The lifecycle of our phones is steadily increasing.  From 2016 to 2019, Americans increased the time between replacing or upgrading their phones from 23 months to 33 months.

Now that consumers are keeping their phones for longer, it means we are more likely to see something break. Phone damage happens constantly. In the United States, 2 smartphone screens are cracked every second.  95 million phones are damaged by drops every year, which amounts to $29.8 billion in electronic devices. Over 70% of people have broken a smartphone. Those who have previously broken a phone are twice as likely to do so again.

Nearly Half of Us Don’t Safeguard Our Devices 

Almost 45% of people weren’t using a phone case when they broke their device. After damaging their devices, 55% of people added or upgraded their phone cases. Knowing what puts your phone at risk is the first step in protecting your device. Breaks usually happen on the go; the car and parking lots are common dangers, as well as the workplace or bodies of water. Screens and batteries are most likely to break, so finding ways to protect those is very worthwhile.

Extending the life of your device is simple. Using a case will guard against drops and other damages. When shopping for cases, look for materials like silicone or rubber that are shock-absorbent. Also, check the manufacturer’s website for drop-test results to see how effective the case is. If possible, try to maintain at least 50% charge. This will maximize the battery life of your device. When charging your phone, use a charger that automatically stops when your battery is full.  A screen protector will prevent scratches, but this may not be necessary, seeing that most new phones are made with Gorilla Glass.

After breaking a phone, people have to choose whether to repair or replace their broken device. More than half (59%) of people would rather upgrade their device than fix an old one.  45% of people will get their phone fixed after small aesthetic damage. On the other hand, 21% of people will continue using their phone until it stops working completely. Interestingly, 62% of women will continue using a damaged phone, while 55% of men will pay to repair small aesthetic damage.

Phone Repair is Better for the Environment

Rather than looking to immediately replace when your device breaks, repairing your phone is often a better option. Repairing a damaged phone is better for the environment by reducing emissions and e-waste, conserving resources, and saving energy. In addition, repairing your phone is more convenient and consumers will spend less on repairs rather than purchasing a replacement.  Whether you are trying to save money, time, or the environment, repairing your phone can make your smartphone last longer.

A Look at the Phone Repair Economy

Brian Wallace is a Columnist at Grit Daily. He is an entrepreneur, writer, and podcast host. He is the Founder and President of NowSourcing and has been featured in Forbes, TIME, and The New York Times. Brian previously wrote for Mashable and currently writes for Hacker Noon, CMSWire, Business 2 Community, and more. His Next Action podcast features entrepreneurs trying to get to the next level. Brian also hosts #LinkedInLocal events all over the country, promoting the use of LinkedIn among professionals wanting to grow their careers.

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