How Monica Dunlap Empowers Individuals to Harness Real Estate Opportunities

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on February 16, 2024

The division between real estate agents and their clients is clear as day, right? One works on the technicalities of the deal, while the other focuses on which property they want. It’s a tale as old as time.

But what if there were hidden opportunities in blurring the lines? Monica Dunlap, the CEO of Totally About Houses, a real estate brokerage in KY, is as qualified a Broker as she is an investor. By curating a community of investment-minded real estate professionals, she believes prosperity could be just around the corner for her team and clients.

“As a Real Estate Broker, I understand that getting into and succeeding in real estate isn’t easy!” she explains. “With an understanding that everyone is different, Totally About Houses prides itself on the ability to work with people while treating them as individuals.”

With over 800 home sales since her real estate career began seven years ago, Monica Dunlap has proven the potential of her model. Totally About Houses is a top 10 seller on the MLS board in Louisville, KY, where its leader’s knowledge of luxury homes, investment properties, and multi-residential living thrives. Now, she reveals how buyers, sellers, and agents across the region can seize its abundant wealth-building opportunities:

Invaluable investment insight

Monica Dunlap’s philosophy originated from lived experience. She’s a full-time Broker and experienced real estate expert with extensive insight across the property sphere. Sharing it with clients and like-minded professionals could help open life-changing opportunities to a new audience.

“Not only do I run a brokerage; I also invest in real estate,” Monica says. “I have over 20 rental properties and a property management company. I’m also building a storage facility and developing 104 townhomes in Spencer County, KY.”

Of course, the best real estate agent in Kentucky must also apply their knowledge to clients. Though she comes from a real estate family, Monica Dunlap developed her personable customer service style while in hospitality. The combination of expertise and accessibility is invaluable when securing dream homes for buyers, facilitating smooth sales, and teaching the next generation to do the same.

Uniting understanding

With a fountain of insight installed in Totally About Houses’ offices, the next challenge is bringing that knowledge to the people. A passionate and proficient leader, Monica Dunlap has a Bachelor’s degree in Business Management, which helps her instill her eye for detail in those she teaches.

Totally About Houses’ culture makes the transition from everyday professional to investment expert natural. The brokerage combines tailored development with a close-knit atmosphere to secure results in months rather than years.

“With TAH, you will find a hard-working group of real estate agents, marketing experts, and administrative professionals who work toward one common goal: you,” Monica illustrates. “As a real estate brokerage in KY, we are here to help people unlock their potential and become the best real estate agent out there.”

Lessons to live by

Totally About Houses differs from any other real estate brokerage in KY. Its approach is not about cultivating a new wave of identical agents. Instead, it empowers people, laying the groundwork for successful careers as agents and investors.

“Work hard to achieve your goals, and don’t give up,” Monica urges. “If you want something, go and get it.”

“Don’t be afraid to fail,” she adds. “A win is right around the corner.”

But the visionary’s ultimate message is unmistakable: invest in real estate. Monica’s mission is to make investment knowledge and skills accessible to anyone who wants to build generational wealth in KY.

Monica Dunlap isn’t an agent first and an educator second—she’s both. Just as her Home Inspector father and Realtor mother inspired her real estate career, she believes leading by example is the key to a better future. Her insight is available to all, liberating buyers, sellers, and agents to reach their aspirations, backed by a Broker who has been there before.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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