How Michele Szmolke Does Real Estate Differently in Orlando, FL

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team
Published on November 30, 2023

You might think there’s only one way to buy or sell a house. But in the competitive world of real estate, where promises can be as common as the houses themselves, agents can benefit from finding unique ways to stand out. Developing a distinct style while achieving clients’ dreams can be a win-win for everybody.

Michele Szmolke, a Professional Real Estate Advisor at ERA Grizzard Real Estate in Orlando, FL, puts authenticity and commitment at the center of her philosophy. While many real estate agents focus solely on transactions, Michele believes in trust, care, and communication. The theory is that the positive effects of her open mindset are passed on directly to her clients. 

Standing out from the crowd has been indispensable in growing Michele Szmolke’s corner of the Orlando luxury real estate market. But what values, methods, and practices made her a name to know about? The Professional Real Estate Advisor reveals all:


Dedication to duty and district

Michele’s journey in real estate began in 2006 when she worked for a commercial developer before transitioning into residential real estate in 2014. With a family history deeply rooted in service—spanning three generations of doctors, nurses, and military workers—Michele carries the principle of ‘to serve and protect’ into her real estate career.

Military veterans form one of Michele’s unique cornerstones in practice, too. Her commitment to assisting veterans is her take on giving back to the community. Her scope for service also extends to Lake Nona, Windermere, Winter Garden, Dr. Phillips, Winter Park, and Celebration.


Clarity at the core

In the real estate industry, trust is paramount. It’s essential for effective communication in every client relationship.

Michele bucks a common trend to disorient clients in a sea of marketing lingo and technical jargon. Instead, transparency underpins her approach. She believes open, honest, and forthright communication is vital to establishing trust and lasting connections with her clients.

Committing to transparency means clients are always well-informed about the intricacies of real estate transactions, including the market, property details, and the potential long-term implications of their decisions. This educational ethos empowers clients to make informed choices, leading them to successful real estate outcomes.


Proficiency and promotion

Market knowledge, honed through years of experience, is always a differentiating factor among agents. “Everyone has different experiences, and no two people have gone through the same thing,” the Orlando, FL-based professional says. “It allows us to develop new ways to solve problems or create great ideas.”

Likewise, in today’s digital age, effective marketing is crucial. In keeping with her creative character, Michele embraces the latest strategies and technology to ensure maximum exposure for properties. Staying ahead of the curve ensures clients have a competitive edge in the market.


Hometown harmony

If few can replicate cutting-edge marketing strategies, even fewer can claim the same relationship with the region. As a lifelong Orlando, FL resident, Michele’s connection to the community combines with her other characteristics to make her a rarity.

Any local expert can recommend neighborhoods, schools, and amenities. But only one-in-a-million real estate professionals understand the heart and soul of Orlando. Michele aims to carry her love of the locality into her clients’ impassioned search for a home.

It takes something truly different to get noticed in a location as vibrant and world-famous as Orlando. One realtor might claim a profound connection with Celebration, while another might tout their transaction volume in challenging circumstances. Michele Szmolke strives to be different in every aspect.


Buyers need a distinct realtor to respond to their subjective needs, while sellers benefit from a proficient marketer who thinks outside the box. In Michele Szmolke, trust, care, and communication sit alongside serving veterans and the broader community. Meanwhile, transparency and local loyalty give her a value that makes it difficult to look elsewhere. If you’ve fixed your gaze on the charming streets and suburbs of Orlando, FL, choose an agent who looks beyond the bricks and bottom lines.

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team

Vivienne Benitz is a featured columnist at Grit Daily. She is originally from Germany and is a publicist at an international PR agency based in the United States.

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