When most people think about a cannabis-themed TV show, clichés of Cheech & Chong and stoner comedies likely arise.
While these types of cannabis media are entertaining, they haven’t done much to bolster the reputation of the industry. Now, with legalization rapidly spreading, a new era of media is coming to fruition in the form of business-minded and technology-focused documentaries, podcasts, and TV shows. Canna Cribs is one of those programs.
“I was looking on the internet and on different TV networks and I couldn’t really find a show for cannabis growers,” explained Nick Morin, CEO of Growers Network and creator of Canna Cribs. “I just really couldn’t find any professional content … So really it was spawned out of the passion and the need for providing this content for growers.”
That goal, the proliferation of information, has been at the root of all of Morin’s cannabis ventures. Growers Network, the company and community behind Canna Cribs, was created out of a need for open communication in the industry, so insiders could share ideas, findings, and strategies. “What I kept hearing over and over again was that there was not an online outlet for [professional growers] to communicate with other professional growers,” Morin explained. To fill the gap, he developed this community, now 4,000 strong, to help bridge the space separating professional growers. Their recently launched Growers Network University is along this same trend, teaching members everything from home growing to commercial growing.
Canna Cribs follows the same pattern, the desire to bring relevant information to growers. In each episode, series host Nate Lipton visits a different grow operation to see what innovative technologies and business practices they employ that make them unique. “Every episode I learn something new,” said Morin. “That’s actually, I’d say, one of my favorite parts about my job. Just getting to the office, talking to these companies and grow operations, and learning their own special sauce, what makes them differentiated in the market … It almost always goes back to the products they use in their grow operation that sets them apart.”
Because of this focus on learning and educating, the show adds something to the industry that other forms of cannabis media tend to struggle with: legitimacy. “Whether you’re for or against cannabis, we’re showing you what professional, safe, legal, and really, beyond that, successful cannabis looks like,” Morin said. “We’ve been plagued with this war on drugs that has obviously failed, and we’ve been set out, as the cannabis industry, into the hills and underground. And Canna Cribs is showing the world what it should be.”
What’s next for Canna Cribs? According to Morin, season two will go international. “We are definitely going global … We’re going to places like Australia and Jamaica. We have a good friend down in Uruguay that has a grow operation.” Wherever future episodes may take place, viewers can rest assured that Canna Cribs will continue to show the latest innovations in cannabis growing.
Feature Image: Canna Cribs host Nate Lipton learning about STM Canna’s Rocketbox.
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