Here’s What’s New With Adidas Originals – Ji Won Choi & More

Published on February 21, 2019

It’s hard to deny that Adidas has been working overtime to stay relevant since it began its collaborative works with Kanye West on the Yeezy line just a couple of years ago. The shoe and athleisure outfitter has teamed up with countless designers and artists in the last decade to create innovative new styles for the streetwear industry. The latest release from Adidas Originals is a collaboration with New York designer, Ji Won Choi. The collection debuted at London Fashion Week this month to critical acclaim.

Rethinking The Tracksuit

The designs feature wide-leg pants in pastel and deep, neutral colors with the signature three-stripe accent throughout the pieces. The designs are modest, yet innovative, offering colorblock style pieces in different cuts and shapes. Each piece explores femininity in a different way in how it fits on the body, whether that be a form-fitting bralette or high waisted, wide legged pants. “The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture,” said Adidas in an announcement posted to the company’s website.

The designs also explore how the designer chose to incorporate her Korean heritage into her work. You see this in the traditional blocked cuts on tops and symmetrical lines used in the pants. This collection showed a refreshing take on the original tracksuit. The tracksuit has been a long time favorite among Adidas Originals fans. It continues to sell as a classic item and the new take on the suit will only add fuel to the fire. Although the ready-to-wear collection will probably lean on the more expensive end, it’s sure to be popular among the growing music festival scene around the world.

Other Famed Collaborations

Among the most famous collaborations are the Stella McCartney line, the Kanye West line, the Pharrell Williams line, and even Chanel. Prices on some of these sneakers range from a few hundred dollars up to a whopping $11,000 for the Pharrell x Chanel collaboration that was released in 2018. The shoes are being resold at such a high price because only 500 pairs are in circulation. The end of the pop up event marked the release of the shoe. The shoe originally retailed for just over $1,000, but since only 500 authentic pairs exist the resale value is more than 10x that.

The Ji Won Choi collaboration comes in a variety of spring colors ranging from cool pastels to deep navy and black. The collection premiered at a never-before-used venue in Camden, London. Adidas also recently announced the arrival of a new Adidas Originals shoe. The new suede and velvet shoe is likely to pair well with the pastel shades of the Ji Won Choi collection. The new collection drops on the Adidas website on February 23. It will be available in-store at selected flagship locations around the world just a few days later.

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Julia Sachs is a former Managing Editor at Grit Daily. She covers technology, social media and disinformation. She is based in Utah and before the pandemic she liked to travel.

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