Givers Gain: How Jodi Cinq-Mars Found Community Spirit in Real Estate

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team
Published on December 14, 2023

Real estate is full of agents who care about money and those who care about their clients. But what about the wider community?

Jodi Cinq-Mars, the CEO/President of Cinq-Mars Group Powered by Keller Williams North Shore West, was recently named one of Illinois’ top 10 real estate agents. She adopts a different way of thinking than her peers

“Being part of a community means you are a partner with the people that work, live, and play in the area,” the CEO says. “It’s not about prospering off the community, but contributing so everyone will benefit.”

A two-decade background as an educator shaped Jodi’s take on real estate. Her experience building trust and meaningful relationships in the community translated into her work as a real estate Team Lead/Agent. Rather than seeking to tell people about her team’s success, she shows their dedication to clients and the community through actions.

One of the core principles that the team embraces is the concept of ‘Givers Gain.’ The philosophy suggests that contributing to the community allows real estate agents to generate trust and business naturally.

An ingrained passion is essential to realize the method’s exponential effects. But at its core is a belief in the positive impact of selfless actions and community support. The Cinq-Mars Group leader sheds some light on how ‘Givers Gain’ makes transactions memorable and personal:

 

Generosity over gain

Jodi Cinq-Mars’ educational background gave her a unique advantage in building client confidence. Her long-standing presence as a teacher and principal has already established her as a trusted figure in the locality. And when individuals decide to buy or sell their homes, trust is critical in their decision-making process.

“I have a passion for life, love, and people, having spent my life serving others,” she offers. “So I know that when I contribute to the community, people trust me to handle their business.”

The Agent’s ability to leverage her integrity is a key reason why her approach works. Clients find comfort in working with someone they already know and respect, making the transaction process more comfortable and efficient.

 

Neighborhood nourishment

Jodi adopts the ‘Educator’s Realtor’ concept. It’s not just a catchy label; it’s a practical application of community values. By extending an olive branch to school employees, The Cinq-Mars Group is actively investing in the well-being of its grassroots.

“We support local heroes with each transaction by giving a rebate at closing,” the CEO explains. “It is important to give back to those that make the community a place people want to live.”

This approach works because it aligns real estate transactions with a greater sense of purpose. It’s not just about buying and selling individual properties; it’s about contributing to the betterment of everyone. Such efforts foster a deeper connection between real estate professionals, clients, and the local populace.

 

Action over assertion

Real estate agents are commonly keen to tell prospective clients about their work but rarely offer the chance to see it in action. Jodi’s commitment to showing rather than telling intertwines with her community give-back—a refreshing change in an industry often perceived as sales-driven. Service level, rather than self-promotion, becomes the headline.

“I don’t take much stock in numbers,” the CEO/President expands. “But every number has a name, and every name has a story. I love that I get to be a small part of each story.”

Demonstrating value in this way complements the contemporary preference for authentic and genuine interactions. Clients are increasingly attracted to professionals focused on making a difference rather than accumulating profits.

In a world where trust is paramount and genuine community spirit is sought-after, Jodi Cinq-Mars’ ‘Givers Gain’ approach revitalizes the enduring power of selflessness in real estate. The philosophy fosters trust between clients and real estate professionals while strengthening communities. It highlights the profound impact that a single person and their team can have when their actions leave a lasting imprint on the place they serve. 

By emphasizing humanity, trust, and community support, The Cinq-Mars Team illustrates what real estate means to people when done selflessly. Homes become not just buildings but vibrant and connected communities.

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team

Vivienne Benitz is a featured columnist at Grit Daily. She is originally from Germany and is a publicist at an international PR agency based in the United States.

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