Giraffe 360 invents its own VR camera in bid for slice of virtual reality market

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on February 27, 2019

Working in virtual reality and you can’t find a suitable camera? Built one. And give it away as part of a subscription.

At least that’s the answer from virtual reality company, Giraffe 360, which was a highlight at 2019’s TechChill conference in Riga, Latvia. At TechChill, Grit Daily caught up with Giraffe 360 cofounder Mikus Opelts to talk the latest in VR, inventing a new camera and robotic sumo wrestling.

Grit Daily: Your founding team has its own set of interesting tech backgrounds. Share those.

Mikus Opelts: Yes, even though still young, but we have had our fair amount of success. Giraffe360  CTO Einars Deksnis is first ever foreigner to win Japan’s robotic sumo championship. In the past, Einars was the CTO and held various senior engineer roles at multiple hardware companies our CFO Gints Sloka has  extensive financial services and corporate finance experience.

Gints was previously Head of M&A at KPMG Corporate Finance in Latvia where he closed multiple deals with a total value of over two hundred million euro. 

As a student I built one of the regions leading interactive technology service companies. I was the winner of the Swedish business award, German business award, and Forbes Latvia 30 Under 30. 

GD: For the uninitiated, where does Giraffe 360 fit in the virtual reality?

MO: In virtual reality, Giraffe360 is aiming to streamline remote property viewings. Imagine zoom call for viewing all real estate.

GD: What’s behind the Giraffe 360 name? 

MO: The giraffe is the biggest animal in the jungle. With the long neck it can see everything. Our technology symbolizes this incredible animal’s ability to see more.
 
GD: Why start with property sales? Aren’t there other use cases you’ve deployed?

MO: Crime-scene documentation, for example, can be another one. Real estate is the world’s biggest asset class and finding a home is an essential need for almost every human been on the planet. Yet we still do it in an incredibly archaic manner, running around busy cities, scheduling meetings, and wasting time.

GD: Why include the hardware in your “VR as a service” model? 

MO: Our goal is not to sell cameras. Our goal is to enable effortless space viewing from any place. In order to do that, we need space accurate and in high quality and a perfect digital image. We could not find any camera in the world sufficient for our clients’ needs so we decided to build our own. But we kept our business model as a simple subscription and as long as you need it, you can use it. There’s no need for that added investment.
 
GD: Share the numbers. How many clients so far? Subscribers? Other metrics? 

MO: We delivered our first camera in February 2016, so exactly two years ago. Now we service clients in eight countries all across Europe — the UK, Switzerland, Austria, Germany, Malta, Ireland and others.
By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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