Always creating something new, today marks the launch of the new GIPHY arcade – which allows users to play, create, and share games with other users.

Known for their colorful GIFS and meme-making abilities, GIPHY is branching out and expanding their reach. Games and graphics were created by GIPHY, GIPHY’s Artist Network, and a variety of content partners. Fast-food chain Wendy’s partnered with GIPHY to create the arcade.

In a press release, GIPHY stated, “GIPHY Arcade is a first-of-its-kind gaming platform that invites you to PLAY, REMIX, and SHARE crazy GIPHY-powered microgames. All the games are designed to be played in just a matter of seconds and easily shared with your friends by simply sending a link. You can even make your own games by mix-and-matching new characters, backgrounds, and music! In short, GIPHY Arcade is one of the many innovative ways GIPHY is making conversations more entertaining.”

GIPHY is integrated with other apps like Snapchat and Instagram but also work on their own content. With this new arcade, the company is hoping that internet games become quick, easy, and shareable – just like GIFs. All games are supposed to play nicely with other apps and webpages.

The main page on the GIPHY arcade allows users to choose from a variety of premade games. The games are laced with gorgeous graphics and illustrations, as well as popular internet memes, GIFs and other “internet art.” Each one takes a few seconds or up to a minute to play and is set up in classic arcade-style, with tap or tap-and-drag mechanics. Premade games are nods to games of the past – mostly by featuring a similar format. Otherwise, you can play stuff like, “Frankenstein Lives” if you’re in the spirit of the season, “Avoid Lola” if you’re a fan of the Netflix show Big Mouth, or “Galactic Glutton,” featuring Pusheen and friends in a spaceship.

Then, individuals have the option of creating their own games – otherwise known as the “REMIX” section. Complete with customized scenarios, characters, and backgrounds, you can search GIPHY’s database to find the images you want for your game.

On the desktop version, GIPHY boasts more than 30 backgrounds to choose from, 20 different music tracks to set the mood, and an entire base of stickers to choose from. You can pick your main character (the hero), the enemy, and choose the projectiles to shoot or avoid. Finish your game with a catchy title and you’ve got yourself a mini-developing app right from your desktop. No sign-in required.

The mobile version is slightly different, adapted for phones and other devices for quick sharing and quick creating. For those on-the-go, GIPHY will ask you a few questions, and they will create a game based on your answers. Users are encouraged to share their games across social media. Once you’ve created a game, you can send it to friends and they can share it with a link. Anyone with a link is able to get on and play, so you can post it on all social media sites.

Although its a first for GIPHY, creating mobile games is now becoming the norm for retail companies as they struggle to market to millennials.

Have you tried the new GIPHY arcade? Tell us what you think in the comments!