The Founders of LifestyleDAO Talk About the Luxury Concierge Business

By Peter Page Peter Page has been verified by Muck Rack's editorial team
Published on January 30, 2023

LifestyleDAO is a luxury concierge service based in South Florida. The Web3 company was founded by brothers Blake and Alexander Baron and Erik Coleman, a longtime family friend and veteran NFL player, in late 2021.

A DAO is a community-led organization that is completely transparent, and governed entirely by the individual members who then vote on future initiatives, partnerships, and other curated criteria. DAOs are built on the blockchain and utilize smart contracts in order to stay transparent and avoid fraudulent activity. We asked the founders about their company and their industry.

How do the Baron’s background and Entrepreneurial Journey continue to contribute to the development of Lifestyle DAO?

The Barons eat, sleep, and drink blockchain. Our core focus within building business’ revolves around bringing utility to consumers interacting with their products. We are always asking ourselves how we can make this more of a value for our members, what they are buying into, and how we can improve the overall user experience with blockchain.

The primary audience for this outlet is entrepreneurs, founders, and business owners. Why should they become a part of the Lifestyle DAO community?

LifestyleDAO offers entrepreneurs, founders, and business owners a networking opportunity that, in addition to the Grit Daily audience, crosses over into athletes, entertainers, and other top-level professionals. Through networking events, trips, retreats, and other programming, our community will continue to flourish in years to come, helping people connect on a business, personal, and familial level.

The built-in utility on day one allows for that audience to access a 24/7 concierge in which they improve their efficiency with logistics of travel, reservations for dining, gifting, real estate discovery, art curation, and much more.

In addition to the bespoke 24/7 concierge, members gain access to a feed of 1.6 million experiences offering perks and/or discounts.

How are you different from your competitors?

Instead of taking the route of selling an idea like most of the blockchain space. The LifestyleDAO founders took the route to do the dirty work first so that we could provide Day 1 utility that the member can access upon payment.

We are all about selling products, not promises of an idea. Currently, LifestyleDAO provides so many more options for utility on Day 1 than most. We are a membership access program that provides in real-life use options on day 1. With our member portal, you can book any request that comes to mind, and our preferred partners will do all on their end to accomplish the said request. Along with our Select Card experiences that have access to over 1.6 million different experiences.

Our team is comprised of professionals across a multitude of verticals. Blake & Alexander Baron teamed up with a longtime family friend and NFL veteran player, Erik Coleman, and founded the company in late 2021. The three founders then hit the ground running, bringing on NBA veteran John Henson, MLB veteran John Doherty, and WeWork founding employee Lisa Skye of Skye Advisory, and many other well-rounded individuals whose goal is to help our members live a higher-level lifestyle.

Are there any stats or figures that can support why Lifestyle DAO is the future of the Blockchain/Luxury Lifestyle space?

LifestyleDAO has partnered with existing global leaders in luxury concierge services, such as British global luxury service provider Quintessentially and Select Card.

Through these partnerships, from day one, members of LifestyleDAO get access to bespoke experiences in more than 44 countries around the world and over 1.6 million perk and discount-driven experiences.

Our preferred concierge partner is Quintessentially, with a global footprint of 40+ offices. Our preferred membership program is The Select Card, with 1.6 million perks and discount-driven experiences.

What is the future of Lifestyle DAO ? is it to expand or to potentially get acquired?

To expand and provide more utility to each member individually to their specific needs and community overall. LifestyleDAO seeks to gain exclusive fashion, jewelry, and other partnerships.

Provide bespoke IRL events worldwide for members to network within the LifestyleDAO ecosystem, as well as give each member a once-in-a-lifetime experience.

Our overall transition plan to a DAO involves setting the exemplary precedent of a Decentralized Autonomous Organization; once converting from an LLC to a DAO, members will be given specific ownership within the DAO.

This is just ~5% of what we want to accomplish with LifestyleDAO; our macro goal is to ensure that those who interact with our ecosystem are able to level up their lifestyle through our access & services provided.

By Peter Page Peter Page has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Peter Page is an Editor-at-Large at Grit Daily. He is available to record live, old-school style interviews via Zoom, and run them at Grit Daily and Apple News, or BlockTelegraph for a fee.Formerly at, he began his journalism career as a newspaper reporter long before print journalism had even heard of the internet, much less realized it would demolish the industry. The years he worked as a police reporter are a big influence on his world view to this day. Page has some degree of expertise in environmental policy, the energy economy, ecosystem dynamics, the anthropology of urban gangs, the workings of civil and criminal courts, politics, the machinations of government, and the art of crystallizing thought in writing.

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