Founders Who Are Changing the Game in the Business World in 2024

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on April 6, 2024

In the fast-evolving landscape of global entrepreneurship, visionaries who blend passion with innovation are setting new benchmarks for success. As we settle into 2024, a select group of entrepreneurs stands out not just for their groundbreaking businesses but also for their ability to foresee and shape future trends. From transforming online fashion retailing and revolutionizing the fitness industry to pioneering addiction recovery and redefining luxury lifestyle experiences, these founders exemplify the essence of visionary leadership. Here’s a look at four inspiring entrepreneurs whose stories illuminate the paths to creating impactful and enduring enterprises.

Chris Gerbig and Pink Lily

Chris Gerbig, Courtesy of

Chris Gerbig co-founded Pink Lily in a remarkable journey that began in 2011. This idea germinated from a modest Facebook group to one of the fastest-growing online fashion retailers in the United States. What sets Chris apart is his foresight in leveraging social media for brand building and customer engagement, a strategy that was less prevalent at the time. Through engaging content and interactive community-building efforts, Pink Lily tapped into a vast audience, driving both growth and loyalty. 

Under Chris’s leadership, the brand has consistently introduced innovative marketing strategies, such as influencer partnerships and social media-driven sales events, that have kept it at the forefront of the competitive fashion industry. 

In 2022, the company was valued at over $100MM, and today, Pink Lily employs over 300 people and ships out over 10,000 packages per day. Chris’s story is a testament to the power of visionary thinking combined with a deep understanding of digital platforms.

Chris reminds other entrepreneurs, “What matters more than anything is that you have persistence. This journey likely won’t go as planned, and there will be roadblocks and challenges along the way. The important thing is to focus on your goals and continue moving forward.  In many cases, successful entrepreneurs succeed simply because they did not give up.”

Benjamin Dobbs and TRUE

Benjamin Dobbs, Photo Courtesy of TRUE Addiction & Behavioral Health

Benjamin “Ben” Dobbs, founder of TRUE Addiction & Behavioral Health, is a transformative figure in the behavioral healthcare industry. Hailing from Tennessee, Ben’s life has been shaped by an arduous journey from the depths of addiction and mental health struggles to a beacon of hope and restoration. Ben’s story is not just one of personal triumph but also a testament to his unwavering commitment to helping others find their path to recovery.

What makes Ben’s approach visionary is his emphasis on understanding and compassion, combined with a robust support system, to address addiction. By drawing from personal experience, Ben has built a business that transcends traditional recovery models, offering a holistic and empathetic approach to healing. TRUE’s mission reflects a deep commitment to making a real difference in people’s lives, showcasing the profound impact of visionary leadership grounded in personal experience.

“For me, this mission transcends business; it’s a service to humanity, aiming to restore lives and transform afflicted individuals into purpose-filled beings. No one is too far gone to change, and everyone deserves a chance at restoration,” explains Ben.

The Bowmars’ Multi-Faceted Fitness Empire

Josh and Sarah Bowmar, Courtesy of

Josh and Sarah Bowmar, the powerhouse couple behind Bowmar Nutrition and Bowmar Fitness, have carved a unique niche in the fitness industry. Their journey began with a passion for nutrition and fitness, leading to the creation of a brand that stands for quality, innovation, and community. The Bowmars didn’t stop at nutrition; they expanded into archery, fitness apparel, and even retail, showcasing their versatility and entrepreneurial spirit.

Whether they’re sharing their fitness knowledge, selling life-changing nutrition products, outfitting exercisers in high-performance attire, walking their talk at the gym, teaching kids to fish, or donating turkeys to a local church for Thanksgiving, the Bowmars remain focused on their mission to empower individuals and communities to achieve maximum wellness. Sarah explains, “Through all of our ever-growing pursuits in business and in life, we hope to make the world a better place by contributing to the quality of life of others.”

Their ability to continuously innovate and venture into new realms while maintaining the core values of their brand has made them stand out in the fitness world. Their story is not just about business growth but about inspiring others to pursue a healthy and active lifestyle, making them true visionaries in their field.

Ben Brunton with Prestige Motorsports and Edward Anthony Lifestyles (EA)

Ben Brunton, Photo Courtesy of Prestige Motorsports

At the intersection of luxury and personal development, Prestige Motorsports and Edward Anthony Lifestyle (EAL) emerge as luxury lifestyle brands with a unique vision. Ben Brunton, co-founder, is a seasoned entrepreneur with a track record of building successful business ventures. While his background primarily lies in the healthcare industry as a founding partner of Medical Facilities Holdings (MFH) and PSN Affiliates, his latest endeavor, BE Enterprises, caters to his lifelong passion for vehicles, motorsports, and luxury travel.

“Since childhood, I have had a massive passion for vehicles, cars, and motorsports,” says Ben. “With Prestige Motorsports, this niche brings like-minded people together, and we saw an opportunity to create a country club-esque membership for people with this shared passion. That was the impetus for starting my storage and service facility. It allows me to enjoy my cars while giving back to the larger vehicle-loving community.”

He continues, “For EAL, I saw an opportunity to take luxury travel to the next level. Beyond beautiful properties across the globe, we create exclusive lifestyle experiences not available on the open market through our concierge services so our clients can truly enjoy the best the world has to offer in a way that’s tailored to their needs.”

Founded on the principles of luxury lifestyle experiences, Prestige Motor Sports and EAL offer unique opportunities that embody Ben’s passions for elegance, quality, and a sense of community. The brands’ journey illustrates how personal passions, when aligned with entrepreneurial vision, can create a distinct and appealing market niche. His success lies in its ability to connect with its audience on a deeper level, offering more than just products but a lifestyle that resonates with aspirations for sophistication and luxury experiences.


These visionary entrepreneurs showcase diverse paths to innovation and success. Each story underscores the importance of passion, perseverance, and a forward-looking mindset in overcoming challenges and achieving remarkable growth. These are the entrepreneurs to watch as they continue to redefine the boundaries of what’s possible in their respective industries. The future of entrepreneurship shines bright with leaders who dare to dream and innovate, paving the way for a new era of business.

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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