Founder of YouTube Automation Caleb Boxx Reveals Passive Income Business Model

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on September 7, 2022

Caleb Boxx knows his way around YouTube but might be hard-pressed to lead you on a tour around his high school. 

He created his first website at 11 years old and quickly took on paying clients for his intuitive web designs. Today, the high school dropout helps 9-5ers and business owners create a passive or even main income stream from automating content on YouTube.

Despite not finishing high school, no one could say that Boxx doesn’t have a solid work ethic. He launched his own inaugural YouTube channel in 2016 after being introduced to a small YouTube mastermind, which featured MrBeast, who has a following of over 100 million subscribers and counting. Boxx learned new methods to speak to his YouTube vitality as part of the mastermind.

What Boxx learned from MrBeast — and on his own in the years since — has been sharpened into the business model for YouTube Automation. He founded his company to outsource the grueling work of making traditional YouTube videos and let creators make the same significant figures in a fraction of the time. 

Today, Boxx is just 22 years old and making seven figures a year by helping creators automate their channels while he works less than four hours per week.

Automating Everything

The idea for YouTube Automation grew organically from the time when Boxx was still struggling to create videos and build his own channel. He knew that he could do it better and faster by using freelancers to create faceless videos and content based on topics he would supply that were in line with his growing channel’s content. 

As he devised a system for making this automation run smoothly, Boxx began seeing his dream come to fruition — making untold amounts of passive income monthly from, by this time, several YouTube channels automated by his freelancers. 

“By using professionals that you hire on sites like Upwork to edit videos, narrate, and more, you basically only have to come up with the video idea and send it off to them with certain systems in place,” he explained. 

Along his business tenure, he taught the systems he’s created to some of the world’s biggest YouTube stars, such as Prestonplayz and his 15 million subscribers. He realized that so many YouTube personalities would love to take a step back from filming themselves daily and simply supply the information while freelancers automated the videos, which no longer featured the creators in a starring role. 

Surprisingly, this aspect was among the most pleasing to many seasoned creators, who were weary of filming themselves day in and day out. 

To date, Boxx has consulted for YouTube creators that collectively have more than 1 billion in collective views.

One of his star clients made $44,000 in a month from YouTube and another $116,254 in the same month from ad revenue on the channel.

Boxx has over 200 tech experts working at Automation Holdings and he helms the top YouTube automation agency in the world. He boasts half a million followers on Instagram, runs a handful of faceless YouTube channels, and offers a mentorship program, Mastermind group, an Elite Membership Program, and so much more. 

From options where he teaches you how to automate to programs where his company does the entire process for you, he ensures creators that there is a suitable level of automation for every person, no matter how hands-on they are. 

“YouTube Automation is taking a business approach to the platform,” he explained, “Yes, people get into creating videos because they love it. But, when a channel relies on your face for years and years, it gets tiring. Even Logan Paul had to finally shift away from being the face of his own channel. It’s challenging to show up every day and film your life and your face. I’ve found a way to solve that pain point for YouTube creators,” he explained. 

With his awards, accolades, and solid thinking, Boxx and his team are revolutionizing how YouTubers can maximize profits while minimizing the tiring workload formerly required to run a top-grossing channel. 

About Caleb Boxx

Caleb Boxx is a founder of YouTube Automation, a business model that allows people to automate their YouTube channels creating passive income. Boxx has helped hundreds of content creators. To learn more about Caleb Boxx, please visit

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a former Staff Editor and the Business Development Manager at Grit Daily.

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