Few anti-social media mogul campaigns have been quite as well known as the “@jack is #complicit” protest of 2018. The famous protest, which was organized by an organization that operated under the name Resistance SF, targeted the CEO and co-founder of Twitter, Jack Dorsey. Now, an organization called Fight for the Future is taking a page out of the Resistance SF book by implementing the same techniques on another social networking CEO: Mark Zuckerberg. This time, Fight for the Future went for a different approach and projected the words “Fire Mark Zuckerberg” and “#FireZuck” onto the side of the hotel that hosted the Facebook shareholders meeting this morning in the Bay Area.

Fire Mark Zuckerberg

fire zuck

Photo courtesy of Fight for the Future

Fight for the Future is an organization that aims to fight for transparency online by advocating for the people against major web corporations like Facebook and Amazon. The organization is committed to creating a better online community around the world by improving and expanding the power of the internet as something that can be used for good. Companies like Facebook represent what Fight for the Future is working to improve, as scandals like Cambridge Analytica and the live streaming of the New Zealand shooting on Facebook’s website have led to a loss in consumer trust in recent years.

One of the biggest things that Fight for the Future is looking to achieve is greater regulation when it comes to the power that web companies hold. Since the internet knows no borders and operates as a fluid database around the world, it’s hard to determine how to regulate such a thing as a website. However, protesters and social justice advocates have recently argued that CEO’s like Jack Dorsey, of Twitter, and Mark Zuckerberg, of Facebook, hold far too much power. “Facebook’s endless privacy scandals and breaches of trust have reached a boiling point. This year, more than any other before, there are growing and serious calls for a complete change in leadership at the company,” wrote Fight for the Future in a blog post published on Medium on Thursday morning.

“Last night we projected “Fire Zuckerberg” onto Hotel Nia in Palo Alto, where Facebook is holding its annual shareholder’s meeting this morning. Once a year, shareholders gather to voice their concerns with Facebook’s policies and ask questions of its leaders. Its board is supposed to address these issues and steer the company in the right direction,” wrote the post. The organization is calling upon Facebook to fire its CEO, Mark Zuckerberg, to create an equal playing field of power dynamics within the publicly traded company.

@jack is #complicit

jack is complicitIf the protest sounds familiar, you’re not alone. Fight for the Future likely looked at a group called Resistance SF for inspiration. Back in 2018, the organization alleged that Twitter CEO Jack Dorsey was (and still is) complicit in regulating Donald Trumps activity on the social networking site. By allowing President Trump to freely use Twitter to communicate with the nation, important information is being projected for the world to see that may not be helping with international affairs. In 2018, just like today, Trump was using Twitter to openly communicate about the state of affairs with North Korean leader, Kim Jong Un.

The protest raised awareness on Dorsey’s position of power within the company to put a stop to potentially harmful information being spread, and his complicit nature that allows the information to be freely shared. Among other issues that fall into the same line is the fact that Twitter, until now, has allowed for white supremacy to thrive within its website. Where Facebook is working hard to regulate what information is being shared, Twitter remains fairly complicit.