Spreading your brand and content, standing out from competitors, and engaging with the audience all happen online, and much of it is done through social platforms. That makes every post important, so you want to get as much out of each one as you can. To help you with that, here are some tips to maximize your efforts.
Why Facebook? Before diving into the tips, it is important to understand that Facebook is still a thriving platform, making it worthwhile to put out good content. While many believe it is no longer cool or appealing to a younger audience, it reigned supreme among social media platforms, with nearly three billion active users in 2022.
Make a powerful first impression with high-quality media. Grabbing attention and increasing engagement are two of the biggest hurdles faced by anyone posting on Facebook or other social platforms. One great way to increase the odds is by using high-quality images or videos that get people to read the post or click a link.
- The media should be relevant and add to the post beyond grabbing attention.
- It is worth considering user-generated content if it exists, which can grab attention and show how you value your community.
Utilize Facebook Reels. While you are posting on Facebook, give Reels a shot. The platform is pushing short-form clips, so turning your content into a quick video is a great idea. Moreover, many people prefer video over text, so it can help broaden your audience.
Be consistent. While not specific to Facebook, consistency is key to maintaining a strong presence on any platform. Moreover, you should be consistent in more than posting content. Keep your brand stable, and respond to comments and messages regularly and in a timely manner.
Facebook Creator Studio can be used to schedule and manage content to ensure you keep things on track.
Rudy Mawer, Facebook Ads expert and CEO of Mawer Capital, says, “consistency is absolutely key in winning on Facebook. But better yet, you need to be consistent with saying the right messages to the right people. You must know what posts, comments, and images gained the most amount of attention and continue supplying people with that style of content. Don’t reinvent the wheel. Just give people more of what they already want. If you do that long enough, you will win on Facebook.”
Learn about the algorithm. The News Feed algorithm looks to optimize engagement, making it a major part of what determines post success. Here are some key elements worth knowing:
- The more a user likes or comments on your posts, the more your content will be served to them by the algorithm. Therefore, getting users to engage with likes and comments is doubly important.
- The initial response to a post is part of what determines overall reach, so timing and grabbing attention is valuable. This is where knowing your audience comes in useful.
- The algorithm also looks at how likely a post is to drive engagement, showing users certain content based on previous engagement behavior.
The algorithm is always evolving, so it can be hard to pin down what will work every time. However, the basic principle remains the same: determine your audience and figure out how to get their attention.
Keep your written content short and to the point. For Facebook, that means around 25 to 55 characters, which is the perfect amount to point users to a link or longer content without giving too much away. If summarizing proves difficult, try an AI tool like ChatGPT to turn a longer thought into a digestible chunk.
Experiment with hashtags. While their effectiveness is rather iffy, there is no harm in putting a few relevant tags. Just do not use too many or agonize over which ones you place since they will not be the deciding factor on the platform as it is now.
Posting frequency and times. While some users might become annoyed if you post too frequently, the algorithm limits exposure to specific pages, minimizing the risk. When it comes to posting times, evidence suggests the best time is around 3 am on weekdays, but it can vary based on your audience and is something worth exploring.