2020 saw record numbers of startups, with more than 4.4 million new businesses emerging in the US alone. This was overtaken again next year with 5.4 million in 2021, and this year it seems all but assured to do the same. Though the new market is more inclusive on a global scale, it is certainly less kind to new entrepreneurs who are trying to get their name out there. The fact of the matter is that we live in a time where it’s sink-or-swim, no matter what industry you’re in.
Suffice it to say that one can’t help but be impressed when people manage to thrive, especially in the face of such promising competition. Eva Garzón is one such leader, a young realty prodigy from Spain who escalated her agency Grand Lion Real Estate Group to the top of the Miami real estate market in only 7 years. While many other brands have kept afloat by homing in on customer service and R&D improvements, Garzón has stressed the importance of putting effort into team building as well. It is her wholehearted belief that one’s team reflects one’s brand, so ensuring that you have the right people behind you is a vital component of securing your success.
Garzón’s first piece of advice is to be honest and up-front about who you are and what your brand stands for. This is key for establishing trust with not only clients, but potential new hires too. Where new hires are concerned, Garzón suggests making this clear right in the interview, establishing what you expect from them as a worker and an individual.
Sure, no one is as excited as you about making your brand the best on the market, but if your candidate doesn’t even come close then it’s best not to continue wasting precious time and effort on them just to get an extra pair of hands. When you’re counting on them to build connections for your brand, you need to trust that they will do so with the same enthusiasm as you. There’s bound to be people out there who share your passion for the industry, you just need the patience to let them find you.
Garzón also emphasizes the importance of maintaining strong communication between team members. They can have all the skill and passion in the world, but that isn’t going to stop the issues that arise from miscommunication between large and uncoordinated groups. As such, Garzón makes it a point to organize her team into smaller squads suited to certain projects. In doing so, everyone is where they need to be, bonds are more easily forged, and information is streamlined up the chain of command. This is also great for collecting feedback, which is imperative for making sure your team is happy and has everything they need to produce the best results for your brand.
Garzón is constantly creating new opportunities for team building outside of work as well. By fostering new bonds, friendships, and communities, you are strengthening the fabric that makes up your brand, creating a team dynamic that clients can feel when they do business with you.
Overall, what Garzón’s method boils down to is knowing what you and your brand stands for, and ensuring your team reflects these values when doing business on your behalf. To her, this is the most guaranteed way to build a steadfast foundation for your brand that will hold for years to come.