In this Grit Daily Startup episode, we dive deep into the journey of Eric Christianson, a former military personnel who transitioned into the corporate world, working for giants like Proctor & Gamble, Perdue, and Campbells, before taking on the role of CEO at Nutrient Survival, a startup in Consumer Food Products. Eric shares his initial struggles of adapting from a major corporate mentality to a startup mindset and how a pivotal conversation with the founders of Nutrient Survival helped him realize that his authentic self was exactly what the company needed.
Embracing his role, Eric became the face of Nutrient Survival, actively creating content on social media that promotes the values of Freedom, Good Health, and Emergency Preparedness. This shift not only turned the company around but also sparked an inspiring conversation about the differences between leading a major enterprise and a startup. Tune in to hear Eric’s insights on leadership, healthy eating, overcoming the societal influence of big food corporations and their cheap choices, and making the right food decisions for ourselves.