The Latest Endeavor ScaleUp Cohort From Endeavor Miami Is Poised to Disrupt the Florida Startup Scene

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on March 21, 2023

Endeavor Miami announced the latest cohort of Endeavor ScaleUp which includes 16 founders leading 10 high-growth companies in Florida, each of which is uniquely positioned to disrupt their respective industry. The cohort represents a diverse group of founders, with 85% of them being Latinx and 30% women. These companies operate in verticals such as Enterprise SaaS, Healthcare, Mobility, FinTech, and F&B, with the largest concentration in the EdTech and Talent space.

Although all companies are based in Florida, they have an expansive footprint in multiple countries spanning LatAm and Europe. Collectively, they employ over 800 people and have raised more than $35M in external capital, which has been deployed effectively as almost half of them have tripled their size over the past year. With a projected collective revenue of nearly $59M in 2023 and a roadmap to grow at the same pace as last year, this collective of home-grown businesses is poised to make a significant impact in the Florida startup scene and beyond.

Scaling high-growth companies is crucial for the growth of the Miami tech ecosystem, as high-growth companies have been responsible for over 70% of job creation in Miami since 2012. However, these companies face challenges uniquely related to their rate of growth, such as hiring for scale, building investor relations and joining trusted peer-to-peer networks, with 60% of them closing down at five years of operations. Endeavor ScaleUp is designed to address these challenges and provide high-growth companies with the support they need to scale up, according to Rebecca Negro Rocha, who leads Cohort Initiatives at Endeavor Miami. “By helping these companies grow, we can create more job opportunities and drive economic growth in Florida.”

Endeavor ScaleUp is open to Florida-based companies with product-market fit and generating $1M to $4M in annual revenues. The selected companies will undergo 16 weeks of group modules, individual mentorships, peer-to-peer chats, and office hours on scaling up, culminating in a Demo Day where founders will pitch to the Endeavor community for brand exposure, strategic connections, and pitch practice.

Endeavor ScaleUp ingeniously fuses the top features of accelerator programs and membership-based organizations to offer founders a potent, value-driven solution for seamless scaling. The initiative’s cohort-based structure empowers Endeavor to swiftly provide impactful support, while the forum-style peer community cultivates meaningful connections and fosters network expansion among participating entrepreneurs. Previous cohorts of Endeavor Miami’s cohort-based initiatives have achieved significant success, with alumni companies collectively raising over $200M in capital and creating over 1,500 jobs.

“We are excited to support this cohort of exceptional Florida-based companies in achieving their scaling goals,” said Claudia Duran, Managing Director of Endeavor Miami. With Endeavor Miami’s commitment to supporting high-growth companies, this new cohort of entrepreneurs is well-positioned to achieve great success, not just for their own companies but also for the Florida startup ecosystem as a whole.

Here is the full list of participants of the Spring 2023 cohort of Endeavor ScaleUp:

Aplós: Aplós is a non-alcoholic spirit brand, reimagining the cocktail occasion for a new era. Their functional, non-alcoholic spirits deliver an experience, quality, and functional effect on par with the world’s most sophisticated cocktails. All without the regret and negative effects of traditional alcohol. 

Entrepreneur: David Fudge, Co-Founder & CEO.

Intelligent Observation: Intelligent Observation reduces healthcare acquired infections and their associated costs for healthcare facilities by providing an automated hand hygiene tracking system.

Entrepreneur: Seth Freedman, CEO.

Keybe: With Keybe companies experience the next level of smarter, scalable and profitable sales teams, with a Smart Chat, powered by advanced sentiment analysis, artificial intelligence, intuitive suggested interactions and automatic data enrichment.

Entrepreneurs: Samuel Urquijo, Co-Founder & CEO, Dani Jokka, Co-Founder & COO, Juan Esteban Rios, Co-Founder & CTO, Caleb Ramos Co-Founder & CSO, and Felipe Arango Co-Founder & CMO.

La Wawa: La Wawa is a mass transit mobility platform that enhances day to day transportation for the commuting population through the deployment of a fixed route urban and extra-urban network in cities, solving the daily mobility needs of businesses and employees.

Entrepreneurs: Maria Fernanda Vera, Co-Founder & CEO, Juan José Pocaterra, Co-Founder & President, and Daniel Felipe Cisneros, Co-Founder & Director.

Lazo: Lazo is a SaaS platform that offers back-office solutions for VC-backed startups. It includes accounting, finance, legal, tax, payroll, and investor relationship management. Lazo technology also gives VCs access to their portfolio information and structured data.

Entrepreneurs: Juan Manuel Barrero, Co-Founder & CEO, and Lucas Imai, Co-Founder & CPO.

Papumba: Papumba is the educational app that is reshaping the way parents and kids engage with technology. Their all-in-one app includes educational books, games, videos, and audio stories. 

Entrepreneurs: Pablo Capurro, Co-Founder & CSO, and Gonzalo Rodriguez, Co-Founder & CEO.

Santo Dulce: Santo Dulce is an artisanal churros and ice cream company that highlights the hispanic heritage of Miami. Their mission is to introduce “a new way” of eating churros, enriching the lives of their community and their employees.

Entrepreneurs: Laura Luque, Co-Founder & CEO, and Yule Nunez, Co-Founder & CMO.

smartBeemo: smartBeemo is an online education platform for latino entrepreneurs that teaches modern day business models and cutting edge entrepreneurial skills.  

Entrepreneur: Michel Edery, Co-Founder & CEO, Eitan Shoval, Co-Founder & CFO, and Natan Lustgarten, Co-Founder & CXO

VLA (Virtual Learning of America): VLA is a skill-based, online course platform that develops workforce skills in IT, IT Management, and Languages and connects graduates with jobs through a talent acquisition agency called VLA Jobs, all through low monthly fees starting at $50 a month.

Entrepreneurs: Josue Rodriguez, Co-Founder & CEO, and Veronica Vasquez, Co-Founder & COO.

Workana: Latam’s leading Dev community. Workana started as a self-service marketplace for independent talents and projects and has pioneered the remote work revolution across Latam. Now, leveraging on an amazing pool of talents, Workana is focusing on matching certified remote Latam devs with the world’s best startups.

Entrepreneurs: Tomás O’Farrell, Co-Founder & CEO, and Eliana Bracciaforte, Co-Founder & Head of Talent.


By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

Read more

More GD News