Ema uses technology like GPT to make medical jargon accessible. It utilizes reinforcement learning from human preference to provide women with friendship and personalized health support from fertility to menopause. It is designed to feel like texting a best friend who became an OBGYN.
While Ema does not replace a medical professional, it acts as an empathetic AI companion on topics or events that often create anxiety for women. It can help in a wide variety of ways, from recognizing signs of postpartum depression to providing a diabetes-friendly brownie recipe, finding clothes that accommodate breastfeeding, or composing an email to a healthcare provider to discuss any symptoms women might be experiencing.
Another unique feature of the Ema app is connecting women to Friendship Circles. These are groups of women matched to chat and support each other. Ema helps to create meaningful connections, so women feel less lonely on their journey of femalehood.
Ema was founded by CEO Amanda Ducach under the original name ‘SocialMama.’ The app was originally created as a platform for mothers to connect; however, Amanda and her team quickly realized there was a greater need to support women’s health as a group, together socially as females in one ecosystem.
Adding access to women’s health experts made the platform difficult to scale for her growing user base, so Ducach and her team integrated the AI technology and rebranded the platform as Ema.
“Ema is built around empowering more women with information at the level and frequency best suited to them,” says Ducach. “As a femtech company using the latest advancements to democratize women’s health, we are thrilled to bring Ema to women everywhere. Ema is specialized, more capable, more efficient than any female-focused search engine on the market.”
An internal assessment of beta users revealed impressive outcome data, with 78% reporting lowered anxiety and 57% being encouraged to reach out to a provider for further medical assistance. Also to note, 68% of beta users reported preferring to use Ema over trusted and well-known search engines such as Google.
Empowering women to take control of their health and well-being, Ema is poised to revolutionize the femtech industry. Backed by Techstars, Acumen, and Hearst Corporation, the beta version of the AI-based app is now available for download on iOS, with an Android app on the way.