TikTok is the latest social media giant to launch an information center dedicated to voting and election information. As social media companies struggle to control the spread of misinformation on their platforms, many have opted to including a button to inform voters about the election within any content that mentions or brings up topics surrounding elections, politics or voting in the United States.
Though TikTok is in the midst of a tough battle with the Trump Administration over a potential ban in the United States, it is working to disseminate bad information that might circulate the platform prior to the 2020 Presidential election. The company announced this week that it would be launching a new feature immediately to all of its 100 million monthly active U.S. users that would offer vital information about the upcoming election, how to vote and about the candidates involved.
The tech giant is not creating the content for the information center on its own, and has instead partnered with several third party organizations to help deliver accurate and non-partisan information to its users. The National Association of Secretaries of State and BallotReady are among a few of the handful of organizations handling the content for the information center.
Users can find the button that links to the voter information center at the bottom of relevant videos relating to the election or other political content. The information center will offer accessible information as the company has partnered with organizations like SignVote to deliver content about the election in sign language. “SignVote is the only dedicated platform that provides deaf communities with accessible political conversations in American Sign Language. We are proud to partner with TikTok in recognizing that a truly equitable world, and election, is possible when we ensure all community members take part,” said Leila Hanaumi, the Strategic Engagement Director at SignVote.
The app has become increasingly political in the months leading up to the election. Earlier this summer, TikTok became a hotbed for political misinformation as the QAnon conspiracy theory began to take off within the app. Creators were using the app to communicate misinformation and conspiracy theories geared toward politics, and the app had to ban related hashtags and searches to gain control over the spread of bad information as a result.
As TikTok awaits an acquisition in the United States, users worry that the app will go dark after the November 12th deadline. Regardless of the outcome of whether TikTok will be able to operate in the United States, the deadline comes after the November third election day in the United States.