Meet The Co-Founder and CEO of Edvo – The Career Concierge Service Designed To Help You Get The Job That Makes You Happy

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on April 13, 2020

Whether you’re a top performer, a recent graduate, a career changer, an immigrant, or returning to the workforce, Edvo makes it easy for you to identify careers on the upswing, furthermore, ones very own a talent concierge that gets people the best jobs, so that they can live their best life.

Learn more about the talent concierge service revolutionizing and revamping the job hunt in this q+a with Edvo’s very own Co-Founder and CEO Shireen Jaffer.

Grit Daily: Your team has had its own set of interesting backgrounds. Share those.

Shireen Jaffer: My co-founders, Daniel and Raaid both dropped out of school. Daniel built and exited two ventures by 18. Raaid scaled a company to 85 employees over four years and exited to private equity. People told them they’d need college degrees to be successful. They didn’t.

I followed the traditional path, but I was an unconventional student, working since I was 14. This early exposure helped me learn what is truly valued in the real world, find mentors, and gain crucial skills. School didn’t.

I set out to make education relevant.  I bootstrapped Skillify as a solo-founder, implementing career-readiness curriculum across 220+ schools to ensure students learn what matters.

As my Skillify students started hunting for jobs, they kept saying “Shireen, I have all the skills, I’m tapping into my networks, but I have no idea what companies want, there is no feedback, and this entire job search sucks.” That’s when I knew we had a larger problem to solve, and I’m fortunate to have the best team to solve it with.

GD: How has the job candidate “experience” changed? Bring us up to speed.

SJ: Unfortunately, it hasn’t changed much.

Consider these numbers:

Pre-1990s: Candidates look through newspapers’ job classifieds / ads. 1990s: Candidates look through digital/Craigslist job classifieds / ads.

2000s: Candidates look through hundreds of job postings / ads.

Candidates feel helpless and uncertain throughout the experience – they have to deal with long interview cycles, not hearing back, last minute changes, and lack of feedback.

This industry has been focused on helping companies hire, instead of helping people get jobs. The companies are prioritized because they’re the customers. So it shouldn’t be a surprise that the candidate experience has been neglected.

Edvo is focused on getting people jobs and changing the experience.

GD: Why hasn’t the job search market caught up with other industries like accommodations, travel and food delivery?

SJ: There are two reasons for this. One is that the market is focusing on the wrong user. And, two, the market is treating its true user, the candidate, like it is a food item at a buffet

These are the facts: employers fill an open job in 36 days on average; and when candidates are searching for a fitting job, they’re searching for 4 months on average.

And the reason for this? Employers pay the big bucks so no one serves the candidate – the industry solutions are about filling the role.

So, what does this mean for the candidate? There are many possible outcomes like these:

Say one wrong thing: ghosted; Write the wrong thing on your resume: ghosted; Do everything right and hope to be treated like you’re a human: ghosted — and you don’t know why.

GD: What’s behind the Edvo name?

SJ: The world is changing so fast – how will we educate people and keep up? This is the very question that keeps us up at night.

Edvo stands for Education to Vocation. Vocation is defined as “a strong feeling of suitability for a particular career or occupation.” Our education system today fails to empower people to identify fitting careers, while giving the term “vocation” a negative connotation.

We know how incredible it is to find a career that you truly align with, so we’re focused on replicating that feeling for millions of people.

GD: Where do employers feel the most pain?

SJ: Employers are over-loaded, plain and simple.

The resume sucks and they feel the pain. Job boards suck, and they feel the pain. School sucks, and they feel the pain.

Employers are trying to figure things out amidst chaos and being sold “quick fixes” – and they’re still feeling the pain.

GD: What type of tech do you use in your screens? Any AI?

SJ: Edvo is built to know what skills and behaviors are in demand at any given time. The more we learn about what is valued in the workplace, the better Edvo gets at educating, serving, and advocating for candidates.

Edvo isn’t a fan of resumes or other self-reported data. Edvo uses free-response, scenario and behavioral questions to accurately understand a candidate’s true skills and behaviors. Edvo can then accurately identify best-fit opportunities for candidates and get them jobs they’ll actually want.  

For coverage of other female CEOs revolutionizing the career search process, check out Grit Daily’s piece here.


By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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