Drive Social Media on the Future of Social Media Marketing: Embracing Innovation and Adapting to Evolving Technologies

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on January 21, 2024

The one consistent thing about social media marketing? Best practices are constantly changing! As trends come and go and advanced technologies come into play, it’s important for businesses to stay one step ahead of the latest trends. 

Marketing agencies such as Drive Social Media understand the importance of keeping tabs on the trends in social network-based marketing. Below, Drive Social Media offers insight into how these trends are evolving. 

A Keen Look at Artificial Intelligence

Artificial intelligence (AI) has grown exponentially over the past year, and it’s only projected to increase in popularity. It’s not going anywhere, so you might as well use it to benefit your business.

“You can use AI to save time and create a more efficient work system,” explains Stephen Nations, VP of Digital Marketing for Drive Social Media. “For example, you can use AI tools to create captions and schedule posts in advance, saving time and effort without sacrificing quality. You can even use artificial intelligence to create compelling images that can help you draw more customers in.”

According to Meta, AI will save marketers five or more hours weekly. With AI, marketers can expand images, create attractive backgrounds, and re-write ad text with a simple click. 

LinkedIn reportedly plans to launch an AI tool to help businesses recruit the right candidates. There’s no limit to the power of artificial intelligence and how it can positively impact your social media marketing strategies.

Social Media: The Current King of Advertising

More than half of the world’s population participates in social media, and the average user spends about 2.5 hours a day scrolling. What does that mean? Digital ad spending has hit heights it’s never hit before. You don’t want your business to be left behind.

In addition to digital ads, influencer marketing has continued to rise in popularity. In fact, in 2023, businesses spent nearly $2 billion on influencer partnerships. 

“This trend will continue to grow in 2024,” explains Nations. “It’s important to include partnerships with influencers who are relevant to your brand.”

Social Commerce Has Continued to Grow

If you sell products on your website, especially apparel, beauty, or home goods, consider selling on platforms like Facebook and Instagram. Social commerce will continue to grow in the new year. 

In fact, Facebook Shops reported more than one million monthly active users. Embracing this new way of selling your goods can help take your business to the next level.

Staying in the Know Can Keep You Ahead of the Curve

Because social media marketing constantly evolves, tracking the latest innovations and technologies is crucial. From AI tools to influencer advertising and social commerce, there is little to lose and a lot to gain by staying on top of the latest trends. 

Marketing agencies such as Drive Social Media are great resources to help your brand stay relevant and grow your business.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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