Phoenix, AZ, USA, December 2nd, 2025, FinanceWire
Giving Pet-Focused Brands Direct Access to Dog-Owning Households
DOGTV, the world’s first and only television network scientifically designed for dogs, today announced the launch of its new freemium advertising program, opening the door for dog-focused businesses to reach one of the most engaged and targeted audiences in the pet industry: dog-owning and dog-loving households.
For the first time, brands can advertise on DOGTV through pre-roll opportunities that appear right before viewers start programming. Although DOGTV is created for dogs, every viewing session begins with a human—turning on the channel, choosing content, and settling their pup in. That moment of activation is now a powerful new advertising touchpoint.
“DOGTV has always been about enhancing the lives of dogs and supporting the humans who love them,” said Beke Lubeach, CEO of DOGTV Networks. “With this freemium advertising launch, pet-focused companies can reach their ideal consumers with zero waste. You’re speaking directly to dog parents in their homes at the exact moment they’re engaging with content for their pets.”
Why This Opportunity Matters for Brands
DOGTV’s freemium advertising model offers a unique advantage for businesses in the pet space:
- A highly targeted audience: Every impression reaches a verified dog-owning or dog-loving household.
- Zero-waste media buying: No broad or misaligned targeting—just pure pet-focused reach.
- Premium non-skippable pre-roll placement: Ads appear when dog parents are actively selecting content, ensuring maximum visibility.
- A trusted brand environment: DOGTV content is rooted in science, wellness, and expertly curated programming for canine enrichment.
- Production support for small businesses: If small businesses don’t have the resources to create a polished 30 video spot, DOGTV’s production team can help bring their message to life with accessible, professional creative support.
Built for Pet Brands of All Sizes
From emerging pet startups to established companies, DOGTV’s freemium opportunity provides an accessible and cost-effective way to connect with a captive audience deeply invested in their dogs’ well-being.
“This model meets brands where they are,” added Lubeach. “Whether you’re launching a new product or expanding market awareness, advertisers can reach pet parents on a platform built entirely around the human-animal bond.”
Availability
DOGTV’s freemium advertising program is now open to dog-centric businesses across North America, with international availability to follow. Limited launch inventory is available. To learn more, users can contact [email protected].
About DOGTV Networks
DOGTV Networks is the world’s leading creator and distributor of educational, inspirational, and entertaining video-based content designed for dogs, dog owners, and dog lovers. It currently operates two distinct business streams: DOGTV and Unleashed by DOGTV.
DOGTV, founded in 2014, is the world’s first television service created specifically for dogs, with scientifically developed programming designed to keep them relaxed, entertained, and stimulated when home alone or in anxious situations. With a unique blend of VOD and streaming programming tailored to canine sensibilities, DOGTV continues to offer a groundbreaking way to enrich dogs’ lives.
Unleashed by DOGTV, launched in 2025, is the new go-to channel for all things dog – created for dog owners and enthusiasts to enjoy. Unleashed by DOGTV is a free streaming channel with more than 250 hours of premium, expert-led content offering tips, advice, and information to pet parents, along with dogumentaries, original series, and dog-themed entertainment programs and movies. New content will be added regularly.
Users can visit DOGTV.com and Unleashed.dogtv.com for more information and connect on Facebook, Instagram, LinkedIn, YouTube, and Twitter/X.
Contact
CEO
Beke Lubeach
DOGTV Networks
[email protected]
