Data Skriv, a digital media startup based in Seattle, has completed a Series A funding round to accelerate the growth of its automated content platform.
The round raised an undisclosed amount and was led by Bettor Capital with participation from existing investors. Jake Kleiner, Investment Partner at Bettor Capital, will also become a member of the Data Skrive’s Board of Directors as a result of the round. Kleiner referred to the firm’s participation in the round by stating:
“We are thrilled to formally partner with Brad Weitz and the Data Skrive team. At Bettor Capital, we are focused on investing in excellent businesses in the online gaming space that supply mission-critical, high ROI capabilities to operators and other end market participants. Data Skrive perfectly fits our thesis, and we are excited to help accelerate growth and momentum as the business continues to scale.”
Data Skrive was founded to deliver sports and betting content via automated production processes that allow the conversion of raw data into content optimized for customer requirements. The multimedia content created by this solution is already being used by some of the world’s biggest brands, including The Associated Press, ESPN, Sports Illustrated, USA Today, and Catena Media. Brad Weitz, Data Skrive’s CEO, said about the startup’s plans for the raised capital:
“With sports betting now legal in 22 states, and bills passed in 8 more states, we will use the funds to make important investments in Engineering and Product, expand internationally, and enable our customers to accelerate monetization through our platform.”
With its innovative platform, Data Skrive has reinvented the economics of sports betting. The platform not only reduces the costs of writing content by automatizing each aspect of content marketing but also allowing for unique customization for different channels. With the media landscape continuing to evolve, companies are looking to cater to consumers in different platforms, which means the digital media startup could provide a competitive edge in an increasingly saturated market.