Deeanne Akerson Paves the Way for New Moms to Feel Stylish and Comfortable

Published on October 20, 2020

Being a mom is hard – but one company is trying to make it just a little easier with products that make the journey into parenthood softer in every sense.

When Deeanne Akerson (co-founder and CEO of Kindred Bravely) was nursing her one-year-old and couldn’t find a comfortable and cute pair of pajamas, she decided to design her own – a simple idea that became something anything but. The foundational rule of starting a business is to solve a problem or fill an existing need, and this idea has given Kindred Bravely, the company that was born of Deeanne’s moment of inspiration, the wings to fly. 

If the team at Kindred Bravely wants people to think of any word when their brand is mentioned, it’s love. Their clothes are meticulously designed to make the motherhood journey a little smoother from the start of pregnancy to end – and far beyond. They believe their customers deserve to look and feel great all the time, and this is reflected in the company mission. Deeanne describes this mission as two-fold: “We have two goals,” she says. “Creating maternity and nursing clothes that are beautiful, useful, and comfortable, and building a community of moms who support and encourage each other on the motherhood journey.” The idea of community is especially precious right now, in a time when it can feel harder to connect with other new moms and moms-to-be – but Deeanne and her team aren’t letting this stop their trajectory. 

Kindred Bravely was recently recognized as #20 on’s list of the 5,000 fastest-growing, privately held companies in the U.S. Since the company’s launch, it’s clear that the team has a specific goal of lifting other women up, underscoring everything they do. 

“It’s such an honor to be on the Inc. 5000 list for the second year in a row,” said Akerson. “Their recognition of our growth reinforces our dedication to supporting moms and their families. We’re thrilled to continue making moms’ days through comfortable clothes and an encouraging community.” 

Kindred Bravely promotes the idea that moms can change the world, and their operations live up to this idea: with giving initiatives across eight different areas, they are able to bring their pillars of community, empowerment, and generosity further to life. 

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” said Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

Inspired by the bravery of moms and moms-to-be on the frontlines of the COVID-19 crisis, Kindred Bravely put out a call to healthcare professionals and was able to donate their Hands-Free Pumping & Nursing Bras to those keeping communities healthy and safe. They saw an overwhelming response and were able to support far more moms working on the front lines in hospitals, clinics, and other medical settings than they even initially anticipated. For this company, though, giving back a core part of operations is nothing new: since the start, Kindred Bravely has been working to use a portion of profits from every bra sold to donate women in need – and to date have donated over 13,000 bras. 

While the future holds great uncertainty for companies in almost every industry, Kindred Bravely seems to be prepared and up for the challenge. With a leader like Deeanne at the helm, it’s certainly a little easier to prepare for what comes next. 

Find out more about Kindred Bravely, their team, and their products here:

Caroline James is an Entertainment Columnist at Grit Daily. Whether it's about a founder following their passion or a band making waves in the music industry, she loves telling stories that influence and encourage others. When she's not writing, Caroline loves eating tacos, traveling to new places, and binge-listening to true-crime podcasts.

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