Expert David Brier on World-Class Brands

Published on April 11, 2019

Is your brand being “authentic?”

World-Class Brands are authentic, they can connect with their public. They don’t apologize for who the are. They don’t concern themselves with always saying and doing the right thing.

That’s what real authenticity in a brand looks like; they stand for something.

“I think is a key component with regard to brands that are world-class; That they’re authentic. They’re not being apologetic for who they are. They’re not trying to be overly politically correct,  they’re not trying to say the right thing, do the right thing. You know, so one is authenticity It’s got to be real.”
-David Brier

David Brier has worked with some of the top brands in the world, helping them create higher levels of growth or even bringing them back from dead. He knows everything there is to know about World-Class Branding.

I asked David what brand was doing it right.

With no delay, he replied, “Apple.”

They may occasionally go flat, but when it comes down to it, even Google is copying them.

Related: Apple, Apple and More Apple: Digital Trends’ Best Tech of 2019 Picks

The sure way to not stand out? Copy your competition. Copy your competitor’s positioning? You’re promoting them and not your brand.

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work has been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online.

Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today.

In addition we talk about copycats, about “experts,”  about the problem with “LinkedIn” and the glut of experts, what separates “real experts” from charlatans, the “repulsive talk show hosts and of course well known brands such as Nike, Apple, Samsung and Google.

David Brier sits down with me, Jeremy Ryan Slate, to dive into all things branding on the latest episode of the Create Your Own Life Show.

Jeremy Ryan Slate a Contributing Editor at Grit Daily. Based in New Jersey, he is the founder of the Create Your Own Life Show, a podcast that studies world-class performers. He studied literature at Oxford University, and is a former champion power lifter turned new-media entrepreneur. Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed.  The Create Your Own Life Podcast has been downloaded over one million times.

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