Is your brand being “authentic?”
World-Class Brands are authentic, they can connect with their public. They don’t apologize for who the are. They don’t concern themselves with always saying and doing the right thing.
That’s what real authenticity in a brand looks like; they stand for something.
“I think is a key component with regard to brands that are world-class; That they’re authentic. They’re not being apologetic for who they are. They’re not trying to be overly politically correct, they’re not trying to say the right thing, do the right thing. You know, so one is authenticity It’s got to be real.”
-David Brier
David Brier has worked with some of the top brands in the world, helping them create higher levels of growth or even bringing them back from dead. He knows everything there is to know about World-Class Branding.
I asked David what brand was doing it right.
With no delay, he replied, “Apple.”
They may occasionally go flat, but when it comes down to it, even Google is copying them.
Related: Apple, Apple and More Apple: Digital Trends’ Best Tech of 2019 Picks
The sure way to not stand out? Copy your competition. Copy your competitor’s positioning? You’re promoting them and not your brand.
In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work has been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online.
Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today.
In addition we talk about copycats, about “experts,” about the problem with “LinkedIn” and the glut of experts, what separates “real experts” from charlatans, the “repulsive talk show hosts and of course well known brands such as Nike, Apple, Samsung and Google.
David Brier sits down with me, Jeremy Ryan Slate, to dive into all things branding on the latest episode of the Create Your Own Life Show.
