Crazy Rich Asians has received mostly critical acclaim in the week leading up to its release. The book-turned-movie proves to be a massive hit with both critics and audiences. The story centralizes around a young Asian-American woman that must choose between being herself or pleasing her fiancée’s traditional Asian family, who happen to be some of the richest people in Singapore, one of the richest city-states in the world. The film has already made headlines in the weeks prior to its release as the first major Hollywood film to focus entirely on the stories of Asian-American people. For this reason, it began receiving critical acclaim before it even premiered.
With TIME Magazine calling it ‘a breakthrough in representation,’ Crazy Rich Asians marks a major step in Hollywood’s representation of Asian people in blockbuster films. We haven’t seen a Hollywood film feature an all-Asian cast since 1993—yes, that’s right—when The Joy Luck Club dazzled audiences. Crazy Rich Asians marks a turning point in how Hollywood must respond to what viewers want to see. Historically, the film has already shown that Hollywood can’t ignore representation in its films any longer. Americans want to see their diverse population reflected in the major films that they’re watching.
Crazy Rich Asians Sees Massive Amounts Of Press
Crazy Rich Asians is set to be one of the most successful blockbusters of the summer. If for no other reason than the fact that it’s has been called a dazzling romantic comedy with an all-star cast (or for this photoshoot). Fans of titles like Oceans 8 will recognize rising star Awkwafina in yet another show-stopping performance. The Queens-based rapper has been called the breakout star of the summer. Her comedic roles in both Oceans 8 and Crazy Rich Asians are making headlines around the world. In an emotional social media post that went viral this week, Awkwafina shared an inspiring message about never giving up on your dreams. She went from making $9 an hour working in a bodega to starring in Crazy Rich Asians.
Crazy Rich Asians had a US $30 million budget. But the hype surrounding the films release shows that the film won’t have to worry about money. In the first few hours of the film’s release, it made nearly US $6 million. It’s also projected to reach nearly US $29 million before the end of the weekend, according to Deadline. Problems with services like Moviepass over recent months are showing that viewers are showing up to the theater just as much as ever. This shows that movie ticket prices don’t impact sales as much as we think they do. Crazy Rich Asians hit all major theaters in the US yesterday, Wednesday August 15. The film will be released in theaters around the world over the following weeks.
Julia Sachs is a staff writer at Grit Daily. She covers tech, entrepreneurship and entertainment news and is based in Park City, Utah.