Marketers are increasingly paying attention to CTV (Connected TV) advertising, for good reason. Referring to internet-connected devices allowing viewers to stream content, CTV advertising is booming. Spend on the channel more than doubled from $6.4 billion in 2019 to $14.4 billion in 2021 and is projected to hit nearly $30 billion by 2024. The sector … Continue reading Considering CTV Advertising? Here’s What You Should Know.