Clubhouse, the latest hype in the social media world, announced that it will be introducing creator payments to the app. In an update posted to the company’s blog, Clubhouse detailed several changes and improvements to the app that comes with newly raised funding.
Creator payments allow successful creators on an app to get paid for the content they produce. YouTube, Snapchat and TikTok also allow for creator payments. It’s a way for social media influencers to supplement income or make a living, depending on the size of their followings.
On Clubhouse, creator payments will allow creators to get paid directly through tips, tickets, or subscriptions. A portion of this new funding will also go to a Creator Grant Program designed to support emerging Clubhouse creators. These changes will roll out over the next few months after the company tests these new features.
Monetization provides a tangible reason for creators to join the platform, sustaining the app’s growth. As creators become successful, the app itself shares in that success. As Clubhouse is currently a free app, the monetization from creators will allow the company to bring in money as well. Currently, the app’s funding seems to come entirely from investors. The app is free to use and is not ad-supported.
These aren’t the only changes Clubhouse is planning with their latest investment money. The company is also planning to roll out the social media platform to Android users. One of the criticisms of the app is its exclusivity. Rolling out to Android users will allow more people to access Clubhouse. While the creators say the app will be available to all “soon”, for now, Clubhouse remains invite-only. The company is also investing a large portion of the money in technological infrastructure to ensure that as the app grows, the servers can keep up.
In regards to the sometimes questionable safety of the platform, Clubhouse is, albeit vaguely, rolling out some new improvements there as well. In the blog post, the company said, “User safety has always been a top priority for us, and as we welcome more people, it will remain one. This means scaling up our Trust & Safety and Support teams as we grow, continuing to invest in advanced tools to detect and prevent abuse, and increasing the features and training resources available to moderators.”