Cinemood Lands $4 Million to Project Disney and Netflix Content for Kids Onto Any Surface

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team
Published on December 26, 2018

Keeping the children happy this holiday season and into 2019, safely and entertainingly, is not an easy task.

Today, Cinemood — a technology company that provides children’s entertainment products — has announced it has raised $4 million to take it’s tiny, pre-loaded, and wireless video projector to new markets.

“The funds will be used to increase production capacity due to serve increased demand and prepare infrastructure for further growth in EMEA and US markets,” cofounder at Cinemood Pavel Zhuravlev told me. “We are planning to take a significant share in smart home market. The goal of the company is to reach 1 million users in 2023 in Russia, USA, India, and China.”

So what is Cinemood, and how does it work?

A small cube, the Cinemood product is a powerful video projector with a few neat, child-friendly tricks up its sleeve.

Billed as a “portable movie theatre,” the 3-inch cubed device is a noiseless video projector that includes a wide range of pre-loaded content, including Netflix, YouTube Amazon Prime Video, Ameba TV, and more than 65 digital books and safety videos that tell a story using licensed Disney characters.

Along with cartoons, e-books, shadow puppets, lullabies, and bedtime stories, Cinemood claims the device, which sells at $399 usually but is currently priced at $299, includes over $450 of content.

The unit also features a 16Gb internal memory for the user’s content, and with five-hour battery life, it won’t get you through the whole day, but it will provide children with enough entertainment to keep them happy or help them to wind down at the end of the day.

In addition to its remote control, Cinemood can be operated via both Android and iOS apps, as well as Apple Watch. Usefully, Netflix and other built-in apps can store downloaded content within the internal memory, which means you don’t need an internet connection to enjoy the latest children’s shows.

While other similar video projector units exist, Cinemood is clear on its niche, offering child-friendly content and controls rather than focusing on a unit that serves everyone.

“Our target audience is families with children,” Zhuravlev said. “The goal of our company is to offer modern parents a safe and high-quality leisure activity for a whole family while creating a line of products for a harmless introduction of the little ones to the world of electronics.”

The investment was led by a $2 million contribution from RBF Ventures with additional funds coming from existing investor IIDF, who invested $1 million. Fedor Zakharov and Pavel Roitberg, two business angels, also joined the round with an additional $1 million.

“The focus is on strength a position on markets and to put Cinemood in every household,” Zhuravlev said.

That’s a lofty goal, and with stiff competition from both niche players and consumer electronics giants alike, it will undoubtedly be a challenge for Cinemood to realize that goal, but the device certainly offers something others in this category don’t, and that could be its saving grace.

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Stewart Rogers is a Senior Editor at Grit Daily. He has over 25 years of experience in sales, marketing, managing, and mentoring in tech. He is a journalist, author, and speaker on AI, AR/VR, blockchain, and other emerging technology industries. A former Analyst-at-large VentureBeat, Rogers keynotes on mental health in the tech industry around the world. Prior to VentureBeat, Rogers ran a number of successful software companies and held global roles in sales and marketing for businesses in the U.S., Canada, Australia, and the U.K.A digital nomad with no fixed abode, Rogers emcees major tech events online and across the globe and is a co-founder at Badass Empire, a startup that helps digital professionals tap into their inner badass, in addition to being Editor-in-Chief at Dataconomy, a publication and community focused on data science, AI, machine learning, and other related topics.

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