Mexican Cuisine Startup Chronic Tacos Spreads the #TacoLife One Bite at a Time

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on December 8, 2023

Few things can bring people together like good food, and few embrace that as much as Chronic Tacos, a California-inspired taco shop. Founded in 2002, Chronic Tacos celebrates authenticity and the individuality of guests through the #TacoLife, which consists of unparalleled flavor, an elevated SoCal vibe, and an irresistible edge. And it has been wildly successful, with #TacoLife elevating the Southern California-based brand to over 30 locations that operate across the United States, Canada, and Japan.

Behind the success of Chronic Tacos is the insistence on serving the highest quality ingredients and standing out with bold flavor profiles from authentic Mexican recipes. On the menu, diners will find a wide variety of traditional and non-traditional Mexican items, from tacos, burritos, and bowl-ritos to the California burrito and Chronic Fries. Moreover, guests know what they are getting is fresh since they can walk the prep line and see their items being made, as well as choose from numerous toppings.

This year, Chronic Tacos celebrated the grand opening of its Pasadena location with a vibrant and exciting event that left a lasting impression on the community. The doors swung open to welcome eager patrons to a festive atmosphere filled with live music, giveaways, free food, and a special appearance from Jackass star Wee Man. The event showcased the brand’s commitment to delivering not just a meal but the all-encompassing experience of the #TacoLife.

In addition to the new Pasadena store opening, Chronic Tacos also introduced a new line of sauces that elevates the taco experience to new heights, including Habanero Salsa, Diablo Salsa, Pineapple Habanero Crema, and Cilantro Crema.

Habanero Salsa: A fiery concoction meticulously crafted from the finest habanero peppers. It ignites a symphony of flavors on your palate, being bold, intense, and undeniably spicy. This sauce promises a taste experience that transforms every bite of your favorite dishes into an explosion of heat and zest.

Diablo Salsa: Infused with smoky undertones and a tantalizing heat, this salsa is a true testament to flavor innovation. The robust, devilishly spicy profile will awaken your taste buds, leaving behind a lingering warmth that amplifies the taco experience to exhilarating levels.

Pineapple Habanero Crema: A marriage of tropical pineapple sweetness and the punchy kick of habanero, this sauce creates a symphony of taste sensations. Creamy yet vibrant, it adds an exotic and tantalizing touch, making it the perfect complement for those seeking a balance between sweetness and heat in every bite.

Cilantro Crema: Delicately infused with the vibrant essence of cilantro, this creamy delight imparts a fresh, herbaceous twist to your tacos, burritos, and beyond. Its zesty aroma and refreshing flavor profile make it an essential companion for those craving a burst of freshness in their Mexican-inspired culinary creations.

“At Chronic Tacos, we believe that the #TacoLife is more than just a hashtag; it’s a way of life. It’s about celebrating the joy of flavors, the art of culinary creativity, and the communal experience of savoring the perfect taco,” says Michael Mohammed, CEO at Chronic Tacos. “Tacos are more than a meal; they’re a symbol of connection and shared experiences. Whether it’s the first bite or the last, the #TacoLife is an endless journey of flavor and fun.”

As Chronic Tacos continues to write its flavorful story, they have invited taco enthusiasts and foodies alike to join the fiesta. Whether you’re a seasoned #TacoLife veteran or a newcomer to the world of Chronic Tacos, there’s a seat at the table for you. Come savor the passion, celebrate the community, and indulge in the extraordinary flavors that define Chronic Tacos.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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