Charge it! Pricey Detroit EV pickups target premium customers

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on January 14, 2022
Published by
The Detroit News

The electric truck wars are in full swing with the Chevy Silverado EV and Ford F-150 Lightning going toe-to-toe with starting prices of $40,000 for their first EV pickups. Consider the number $50,000, too. That’s how much more the Silverado EV’s RST trim costs than a comparable, diesel-powered Silverado RST. Ford has also released its price configurator for Lightning, and EV models run from $18,000 to $25,000 more than their gas-powered counterparts. They will also be shopped against startup EV trucks like the $74,000 Rivian R1T and the $125,000 Bollinger B2. While manufacturers advertise EVs …

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By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a former Staff Editor and the Business Development Manager at Grit Daily.

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