Celebrity Fitness Personality, J.J. Virgin on Overcoming Tragedy and What it Takes to Build a World-Class Brand

Published on July 6, 2019

The secret to success in business? Finding a hill that you’re willing to die on. For J.J. Virgin, at first it was not getting a job; But as she evolved, the goal evolved.

She discovered what was accepted as truth in the fitness community, wasn’t true. The fuse of passion was lit. It was the hill that she was willing to die on.

Find a business or an idea that you’ll never give up in support of, then you will find the ultimate success.

The bigger push for J.J. was in her personal life. Her son was injured in an accident and found himself in a coma. J.J. decided that not only did her personal health need to be optimized so that she could visit him in the ICU, but she needed to be so successful for her son.

She re-wrote the entire book she was working on when the accident happened, it would not lead to the impact that she wanted. That turned out to be a massive more for her career, leading to higher levels of success.

Now, he son has almost totally recovered, most of which was due to the push of his mother not only to create high levels of success but to make sure he had his life back.

Celebrity nutrition and fitness expert J.J. Virgin, teaches clients how to lose weight and master their mindset so they can lead bigger better lives. She is the author of four NY Times bestsellers, including the well-known Virgin Diet.

“Honestly, here’s the biggest secret to success; is pick a hill you’re willing to die on. Like early on,  my  first big why was literally to not have to get a job and not have to wear a suit and not to have to be in an office.

There was the trifecta of that and so then as I started building this personal training company and then I was like what how do I reach more people? I think you got to always ask the right questions.”
-J.J. Virgin

Her memoir Miracle Mindset: A Mother, Her Son, & Life’s Hardest Lessons explores the powerful lessons in strength and positivity that she learned after her son Grant was the victim of a brutal hit-and-run accident. JJ hosts the popular JJ Virgin Lifestyle Show podcast.

In addition to her work with nutrition and fitness, J.J. is also a business coach and founded the premier health entrepreneur event and community, The Mindshare Summit.

J.J. Virgin sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show, to talk about success, growth and building a world-class brand.


Jeremy Ryan Slate a Contributing Editor at Grit Daily. Based in New Jersey, he is the founder of the Create Your Own Life Show, a podcast that studies world-class performers. He studied literature at Oxford University, and is a former champion power lifter turned new-media entrepreneur. Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed.  The Create Your Own Life Podcast has been downloaded over one million times.

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