Cyberspace and Technology
What Consumers Believe About Ads: Effectiveness, Creepiness, Transparency
Consumers widely find personalized ads creepy, and they are not commonly convinced that those campaigns offer them salient benefits....
How to Capture the Attention of Multiscreen Consumers
Capturing and keeping consumers’ notoriously short attention spans is hard enough, but in a multiscreen world, that attention is...
4 Best Practices To Keep In Mind For Your AR Advertising Campaign
AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according...
Akon Building Cryptocurrency City in Senegal
Akon may be most familiar to Americans as the singer of countless hits from the noughties. However, the Sengalese-American artist is much...
When Company Culture Goes Wrong
With an average employee engagement of 15 percent globally, according to Gallup, toxic work places are everywhere. But of course your...
The NFL Reaches 300 Million+ AR Lens Engagements
Proof points continue to roll out for AR’s effectiveness as an advertising medium. Early-adopter brands are learning that AR lets them...
North American Venture Funding Was Below Peak In Q4, But 2019 Totals Are Still Near Highs
Things may be trending down very mildly in startup-land from highs hit in recent quarters, but compared to historical norms we’re still in...
Signs of VR Rebound Emerge
We’ve been speculating about where we are in AR’s lifecycle. An overhyped 2016-2017 was followed by a bad hangover in ’18 and ’19. But...
Google Removes Nearly 1700 Malware-Infected Apps
Google said it has removed more than 1,700 Android apps infected with the malware Bread (Joker) since 2017. Google has defined the...
You Can Buy a Robot Clone of Anyone From Russia
Now, I’ve heard of a lot of inventions where I would stop and think to myself, “who in the world would actually buy...
