Grit Daily Digital Marketing
Evolution of Direct Selling from E-commerce to Social Commerce
Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? Should that be the case, then, in what manner do the shifts occurring within the technological […]
The Evolution of Marketing: Influencers and Affiliates in Harmony
In the dynamic landscape of digital marketing, innovation and adaptation are the keys to success. In recent years, we’ve witnessed a remarkable shift in the way brands connect with their audiences. It’s a transformation that can be explained knowing that influencer marketing is embracing affiliate marketing tactics. This merger of two powerful marketing strategies has […]
Supercharge Your Startup’s Social Media Branding
Startups venturing into the highly competitive realm of social media branding can reap the rewards of a tactical approach in creating a distinctive and memorable digital presence. Social media branding encompasses more than just logos and slogans; it is also about engaging with customers and building trust through targeted content and interactions. To achieve a […]
Ikea’s Bold New Marketing Adventure
Ikea, the renowned Swedish home goods retailer, is transforming its marketing approach by forming a strategic partnership with Ingka Group, an influential player in worldwide brand marketing. This alliance, as announced recently, seeks to emphasize Ikea’s mission of “creating a better everyday life” for all customers through the design and execution of tailored campaigns. Ikea […]
How Freight Forwarding Can Help You Better Manage Your eCommerce Business
Can you believe global eCommerce sales are expected to blast past $6 trillion by the end of the year? For online businesses, it’s an incredibly exciting time of growth and opportunity. But with great sales comes great logistical headaches. As any eCommerce owner knows, managing worldwide shipping and regulations quickly becomes a migraine-inducing mess. Enter […]
Integrating Omnichannel Customer Experiences Can Bring Challenges and Innovative Solutions
As global businesses jockey for a competitive edge, the term “omnichannel customer experience” is increasingly gaining traction across diverse industries. Telecommunications firms, retailers, restaurants, and services businesses are just a sampling of the companies focused on providing each customer with a unified service interaction. An omnichannel experience provides benefits for customers and businesses alike. With […]
The Drawbacks of Using AI in Digital Marketing and Content Strategy
The adoption of Artificial Intelligence (AI) has been rapidly spreading across numerous industries, and can now be found in anything from supply chain management to healthcare, and construction. However, with the adoption of any new technology comes a sense of hesitation, often leaving business leaders to question whether their decision will positively impact their forward-looking […]
The Case for CRO: Why Your Organization Needs Conversion Rate Optimization
Almost every organization can benefit from conversion rate optimization (CRO). But if you’re not already convinced of its value, this strategy may seem like a questionable use of time or money. Why is CRO so important? Can you do it yourself? And how do you make sure your organization strictly benefits from it? What Is […]
What to Look for in Online Reviews for Marketing Companies
Online reviews are a bogus measure of a company’s actual quality. The good ones are often paid for, and the bad ones are usually just irate exceptions to the norm that don’t share the full story. To really understand a company based on reviews, you can’t look at average star ratings or just skim the […]
Why Connected CX is Essential for Building a Seamless Customer Journey
The interaction between customers and businesses has increased exponentially with higher communication channel diversity across multiple touchpoints. McKinsey reports 94% of companies surveyed claim to positively experience the new omnichannel sales model in comparison to the sales model they used before. It is common knowledge that customer experiences (CX) determine a company’s ability to pull […]