Broadway’s Artificial Intelligence Program is Boosting Ticket Sales and Profits

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on July 22, 2019

Broadway’s artificial intelligence program ( has integrated with the popular show, Wicked, earlier this year. The program is said to have boosted ROI by 700 percent and is reporting 20 percent higher than usual ticket sales.

Since its release, the chatbot has handled over 90,000 requests on Facebook Messenger and the show’s website.’s co-founder and CEO, Micah Hollingworth, stated that “We are beyond thrilled to be working with Wicked. In today’s fast-paced world, it is essential shows interact with audiences before, during, and after the performance. The response from Wicked theatergoers interacting with our assistant, across multiple channels, is truly demonstrating how technology is modernizing engagement. Guests are receiving personalized answers and pursuing the recommendations from the point of purchase to post-show needs.”

Broadway’s Artificial Intelligence chatbot works 24/7, answering complicated questions about important things like food, parking, and shopping. Thanks to its integration with Ticketmaster, the chatbot is also able to sell tickets through the chat. It gives customers a secure and comfortable way to get their questions answered quickly.

Don White, CEO, and co-founder of Satisfi Labs,’s parent company, says, “We are excited to leverage to bring a new experience to Wicked fans. We are making commerce conversational, creating a seamless ticketing option for guests. The integration of AI is not only for Broadway shows, but can create meaningful interactions with guests at any live event.”

The program has also been implemented in some of Broadway’s most popular shows, like King Kong, Anastasia, The Phantom Of The Opera, and Come From Away. Broadway’s Artificial Intelligence bot,, uses data feeds of customer interaction and essential Broadway information to give guests information seamlessly.

Mark Shacket, general manager of King Kong, says that “ allows us to better deliver to our customers exactly the information they need as they seek to buy our tickets.”

A study from Juniper Research last year had found that AI chatbots can significantly give companies money-saving benefits and many more sales. It is also predicted that e-commerce sales made by AI chatbots will grow to about $112 billion by the year 2023.

Broadway isn’t the only company to use AI to communicate with customers. In May, the NHL revealed a Facebook Messenger chatbot made to give fans game updates, news, and information surrounding the Stanley Cup. A Cleveland Cavaliers basketball game also used Apple Business Chat to let customers in certain parts of the stadium choose between ordering beer or water.

Other brands, such as Ray-Ban, Renault, Gap, and 1-800-Flowers, are also using AI bots through Facebook Messenger and smart speakers like Amazon Alexa and Google Assistant. The increasing popularity of smart speakers that rely on language processing technologies and AI is helping many people get what they need through conversational e-commerce. Facebook is also developing a voice-powered AI to compete with Google Assistant, Apple’s Siri, and Amazon’s Echo.

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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