This week the Tel-Aviv and New York-based marketing firm BrandTotal announced that they’ve raised $6 million in a Series A fundraising round. The company focuses on using artificial intelligence, cyber security techniques and data science to come up with breakthrough SaaS marketing strategies. This new round of funding brings their total venture funding to $8 million because they had other ventures. The company started raising funds in January of 2018 to further their marketing platform. Their advancements have put them on top because they use innovative technology as a marketing technique.
About The Funding Venture
The international venture capital firm Flint Capital led the BrandTotal funding venture and helped them collaborate with other companies. The company included NHN Investment, One Way Ventures and FJ Labs. NHN Investment is the owner of Naver Corp and operator of Line. Line is the most popular messaging app in Japan and south Korea. The app similar to services like WhatsApp or Facebook Messenger. One Way Ventures is a Boston-based firm led by the former leaders of Techstars. FJ Labs is led by Fabrice Grinda. Grinda was recently named the most successful angel investor by Forbes.
The Series A funding venture brought with it a summer of events, during which BrandTotal announced a partnership with Microsoft. The partnership with Microsoft was announced during Morgan Stanley’s annual prestigious innovation summit. The partnership will be with Microsoft’s Dynamic 365.
“In July 2018, BrandTotal announced a partnership with Microsoft in which the tech giant will provide access to select features from its Agile Marketing Platform to Microsoft customers through Microsoft Dynamics 365,” said BrandTotal in a press release this week. “In August 2018, BrandTotal was selected to participate in Oracle’s Startup Cloud Accelerator, a six-month partnership in which Oracle provides mentoring, access to technology, client and partner lists and other resources to the world’s most promising startups,” they continued.
How BrandTotal Will Use Their New Funding
BrandTotal will use the funding that they acquired in the Series A funding round to expand sales in their New York office. The company aims to further their data science efforts and strengthen their technology. This will shed light on marketing strategies that will put their clients forward. They focus on using SaaS strategies to harbor results for their clients in the startup industry. The reports shed light on various aspects of digital marketing that most people can’t access with easily accessible tools. The company aims to shed light on “dark marketing.” Dark marketing is the style of marketing we most often see in social media. Most social media advertisements target to a specific type of user. Current marketing campaigns often miss entire demographics.
The BrandTotal marketing platform uses its SaaS marketing strategies to deliver detailed reports in real-time. This gives their clients the advantage of being able to stay ahead of their competitors because they’re receiving faster results. Their technology also monitors across all social media platforms. To find out more about BrandTotal and what they have to offer in the highly competitive world of online marketing, check out their website here.
Julia Sachs is a staff writer at Grit Daily. She covers tech, entrepreneurship and entertainment news and is based in Park City, Utah.