Bospar Hosts Cannes Lions Afterparty “Club Courage,” Honoring Brands’ LGBTQIA+ Support

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on June 5, 2023

Bospar, the “Politely Pushy” Tech PR + Marketing Agency, announced the launch of the first-ever LGBTQIA+ popup nightclub for the attendees of the Cannes Lions International Festival of Creativity. The afterparty starts once the PR Lions are awarded, Wednesday, June 21st, at 9 p.m. CET. That’s when L’Experience Bar, just steps away from the Palais on 14 Rue Bivouac Napoleon, becomes “Club Courage.” Bospar will host PRWeek’s Steve Barrett and Cannes’ Drag Queen Holly White will perform and D.J.

“The tech disruptors Bospar represents inspired us to fulfill a need,” said Bospar principal Curtis Sparrer. “We saw that there wasn’t a nightclub for LGBTQIA+ attendees of Cannes Lions so we built one based on our experience with San Francisco Pride and Oakland’s Fluid510 nightclub. This comes at a time when brands supporting the LGBTQIA+ community are under siege. This is a time for corporate courage.” 

“If brands genuinely believe in diversity and inclusion and supporting the LGBTQIA+ community, they have to be prepared to stand by their stance and strategy, from a product, marketing and communications point of view,” said Steve Barrett, VP, editorial director, PRWeek & Campaign US. “If you’re not authentic about it, then you shouldn’t be aligning with issues like this in the first place. Authentic allyship involves consistent support and advocacy throughout the year, not just during Pride Month. And it doesn’t involve jumping ship when the waters get rocky.”

“It’s important to stand up for brands that stand up for us,” said Michael Sanchez who goes by the name “Holly White” when he transforms into Cannes’ most famous drag queen. “One of the reasons I wanted to partner with Bospar is their experience in helping brands navigate moments like this. For example, they saved San Francisco Pride. They won outstanding corporate branding from PRWeek. Now they’re helping brands navigate the complicated media landscape as the right-wing tries to silence LGBTQIA+ voices.”

Bospar will buy the first round of drinks for the first 100 attendees who register

One attendee will walk away with a limited-edition bottle of Veuve Clicquot La Grande Dame 2012 by Yayoi Kusama. 

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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