The 6 Best Black Owned Makeup Brands of 2023

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on March 15, 2023

When it comes to cosmetics and makeup brands, there are a lot of choices out there, with hundreds of different names flooding the market. Among the many names out there are quite a few incredible black owned makeup brands. These brands are not only loaded with great products but often provide fantastic products meant for skin of color.

If you’re in a hurry, here are our top 3 quick picks for the best black owned makeup brands:

Criteria for Choosing the Black Owned Makeup Brands

One of the things often seen with black owned makeup brands is an acute attention to the problems faced by those with colored skin. Makeup can be difficult to use if it is not matched to the skin it is being applied on, and this problem is attended to by many of these brands. Additionally, these things were considered for the brands below:

  • Quality: First and foremost, the quality of the products is important. Regardless of the brand or ownership, nothing matters if the products provided aren’t worth purchasing. After all, nobody wants to buy ineffective makeup or use something that might harm their skin, especially with the myriad of brands available.
  • Variety of Products: While there are some brands on the list that focus on a few things and do them well, each brand selected has a number of products available. While companies that focus on less or only dabble in makeup are fine, the brands chosen are rooted in the world of makeup.
  • Established: While up-and-coming brands are great and deserve support, the brands chosen for this list are all successful brands that have already made a name for themselves. These black owned makeup brands are successful, their products have stood the test of time, and they are definitely worth considering.

When it comes to makeup brands, everyone has their preference. People mix and match, looking for the best product in each category to ensure the best results. This list is loaded with top-of-the-line products that can potentially add some great products to your collection. Make sure to check them out and support these amazing brands.

The 6 Best Black Owned Makeup Brands

The world of makeup is massive, saturated even. However, every brand has its own image and goal, and many have effective products waiting to be discovered. The brands in this article are not just black owned but those that take pride in their products. Who knows, you might even find something that changes your makeup routine forever.

Beauty Bakerie

Beauty Bakerie is a unique makeup brand that was founded by Cashmere Nicole in 2011. The entire line actually follows a food theme, with the products having clever names, looks, and marketing that seem like they would fit in a kitchen more than a bathroom. However, you shouldn’t think these food-inspired products aren’t effective.

The products sold by Beauty Bakerie are massively popular, and over the course of ten years, the makeup brand has grown into a multi-million dollar business. They have even done this while remaining a cruelty-free brand and supporting a number of charities and organizations.

Some specific products to consider are “The Butter Hydrasilk Primer” that is linked above, their “Flour Setting Powder,” or their signature item, “Lip Whip.” Not only are all of these products effective, but they also come with a whimsical look and name, making buying and using them both fun and a smart makeup decision.


  • The products are cruelty-free
  • They are known for selling high-quality products
  • Many smudge-free products are available
  • Design and marketing of the products is fun
  • Supporting Beauty Bakerie helps support great causes


  • In some cases, the novelty comes before performance
  • The products are rather expensive

IMAN Cosmetics

When it comes to black owned makeup brands, there are few as committed to taking care of people with skin of color as IMAN cosmetics. The brand was founded in 1994 by Iman Abdulmajid, and it focuses on providing quality makeup meant for difficult-to-find shades. She even participated closely in the final products.

IMAN products can be found on Amazon, where they have a nice selection of products for the face and lips. Some of the best products they have available are their foundations, which come in several shades and even in the form of a small, portable stick.

Additionally, with products like setting powder and bronzing powder, there are plenty of options to choose from. They even have a line of luxury matte lipstick, which is meant to complement all skin tones. Therefore, if you are looking for a shade that isn’t so common, you might consider giving IMAN cosmetics a closer look.


  • IMAN deals with difficult shades
  • Their stick foundation is very convenient
  • Has high-quality matte lipstick
  • Great prices for great products


  • The variety of products are rather limited

Fenty Beauty

This company was founded in 2017 by none other than Rihanna, and it has grown in popularity ever since. It has a great reputation as well, one built on the quality of products and not the singer’s name. One of the main factors in its rise to fame is the inclusivity it displays, catering to a wide range of skin tones and gender.

When the beauty brand started, it launched an impressive 40 shades of foundation, a number that has only risen over the years. Now, it sells a large number of products, from the foundations that gave the brand its start to everything else you could need to up your makeup game.

One of the products that Fenty Beauty is famous for is the “Pro Filt’R” foundations they offer, one of which is featured in the link above. These foundations are fantastic, and since they offer such a wide variety, there is something out there for everyone. Additionally, the brand’s lipstick, lip cream, and lip luminizer are also wildly popular.


  • Caters to a wide variety of skin tones
  • The products are all high-quality
  • Has a vast array of different products
  • It is always 100% cruelty-free


  • The line lacks cool-toned shades
  • The foundation isn’t the best for dry skin

Uoma Beauty

Uoma Beauty is another brand that launched with the goal of inclusivity. The brand, founded in 2018 by Sharon Chuter, has grown quickly. However, its growth is no surprise since Chuter worked as an executive for some major names like L’Oréal before launching this incredible brand. She knows what she’s doing, and it shows.

When Uoma Beauty started, they came forward with 51 different shades and various formulas to provide numerous options for their customers. Their catalog of items has only grown over the years, their products covering everything you might need. They even have some amazing kits to help their customers achieve amazing results.

While there are numerous products worthy of praise in Uoma Beauty’s line, some of the most interesting makeup can be seen in their collections, such as the Black Magic collection. This collection is bold and colorful, making it stand out in a great way. If you want something that pops, then their metallic lipstick is perfect.


  • The brand is inclusive of all skin tones
  • Various formulas to work with different skin-care concerns
  • The foundation is long-lasting for those with full days
  • Carries some very unique and interesting kits


  • The “Say What?! Foundation” can be watery

Pat McGrath Labs

Pat McGrath is a legend in the makeup world, considered by many to be the most influential makeup artist around. Therefore, it’s no surprise that her success backs up her reputation, with her company reaching a worth of over one billion dollars since its debut back in 2015. With such a person behind it, this brand is bound to impress.

The products from Pat McGrath Labs are of the highest quality, and each of them is made using the vision of the makeup icon. The brand is expansive as well, offering something for everyone, from the most basic products to those with some flair. Moreover, every product is marketed and packaged in a luxurious, beautiful fashion.

An example of functionality mixed with artistic packaging is the “Mothership VI: Midnight Sun” kit. In fact, the entire Mothership line displays rich shades with beautiful packaging that is worth admiring for looks alone. However, you are getting far more than pretty packaging. You also get next-generation formulas that are vibrant and effective.


  • Every product is made from high-quality ingredients
  • The brand follows the vision of a makeup legend
  • Beautiful packaging and a luxurious feel
  • Carries a vast range of makeup products


  • It is a very expensive makeup brand

Mented Cosmetics

Mented Cosmetics is the final black owned makeup brand on this list, and it delivers on everything you want. The owners are passionate, the brand makes a variety of products, and it is all done with quality in mind. While this brand was only founded in 2017, it has truly risen quickly in the hands of Amanda E. Johnson and KJ Miller.

The owners of the brand started with a simple goal, to make the perfect nude lipstick. Since then, the brand has expanded to include almost everything you could want for your makeup routine. And, even better still, all of these products are vegan, paraben-free, and cruelty-free. You never have to worry about ingredients here.

While the brand sells a variety of products, their lipstick is still a major selling point of the brand, with their goal of making the perfect nude lipstick still evident today. You will find both matte and semi-matte products, each designed to give lips a nude appearance. They even have a nice selection of lip gloss to add a lovely shine.


  • The brand is very conscious of the ingredients used
  • You can expect high quality in every aspect of the brand
  • Their nude lipstick is particularly impressive
  • Covers a nice range of makeup products


  • The lipstick has few colors to choose from
  • Not much for those with fair skin tones

How to Shop for a Black Owned Makeup Brands

The beauty of makeup is that you can pick and choose what works for you. You might have a single product from various brands, combining all of it into the perfect routine. Therefore, when it comes to choosing a makeup brand, it’s all about what you need. However, there are a few things that you should keep in mind when choosing a brand:

  • Skin Tone: Not every brand caters to every skin tone. Some of the black owned brands focus more on darker tones, which will make it harder for some people to find a match. Additionally, some of their other products might be meant to go with those specific tones, so you should keep that in mind when choosing a brand.
  • Skin Type: Similar to skin tone, your skin type will change which products work best for you. Some brands might not suit dry skin, whereas other brands might find helping those with oily skin difficult. Therefore, when selecting a makeup brand, check and see how their products work on a variety of skin types.
  • Price Doesn’t Mean Everything: Price is important, but it doesn’t equate to quality. When it comes to makeup, some smaller brands have incredible products that rival the larger, more expensive brands. Therefore, focus more on what you need and what the brand offers. You might find some hidden gems if you search.
  • Check the Ingredients: One last thing that you want to keep in mind when searching for a makeup brand is the ingredients they use in their products. No matter how great a product looks, you want to ensure that it won’t damage your skin.

Makeup is a complicated thing, so there is no easy answer when it comes to selecting a makeup brand. Additionally, although many black owned makeup brands are highly inclusive, they do serve a certain range of skin tones and skin types. Therefore, always make sure you are selecting a product that will suit your skin.

In Conclusion 

Knowing the best black owned makeup brands is important since it means those at the top have a unique vision and perspective. This perspective brings new products focused on different skin tones and types to the market and is great for makeup and those who wear it. Fortunately, there are many incredible brands out there for you to check out.

Other Products You May Need

We hope you enjoy these products! But keep in mind, Grit Daily might take a small commission on the items recommended here—but that doesn’t mean we don’t believe in them. We only recommend products that we would buy or use ourselves, so don’t be wary of our suggestions. 

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a former Staff Editor and the Business Development Manager at Grit Daily.

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