Celebrating 10 of the Top Black-owned Beauty Brands of 2021

Published on April 30, 2021

Let’s face it. Shopping for any sort of beauty product can be overwhelming. There’s a seemingly endless amount of companies offering their own lines of hair care, skin care, makeup lines and so much more. Today we celebrate some of the best Black-owned beauty brands on the market today, and explore what makes their products inspiring, all inclusive, high quality, and worth buying over and over again. 

Also, keep in mind these are merely a sampling of a varied assortment of Black-owned beauty brands on the market, so make sure to try these out and then support other Black-owned brands too. This isn’t a top-ranking listing, but rather a celebration of some of the great Black-owned beauty brands available for purchase right now, with hopefully even more Black-owned brands to follow in their footsteps. The background story for many of these companies involved the creator’s need to fill a gap in the beauty market space, and they accomplished that with determination and passion for their products.


If you’re in a hurry, here are our top 3 quick picks for the best Black-owned Beauty Brands of 2021

  • Buttah, by Dorian Renaud
  • Briogeo 
  • Miss Jessie’s

Criteria for Choosing the Black-owned Beauty Brands

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The 10 of the Top Black-owned Beauty Brands of 2021

buttah. by Dorion Renaud

Actor, model and singer Dorion Renaud founded Buttah in 2018. Renaud’s mission was to create a skincare line that would actually work for his skincare needs and in turn be a valuable beauty line for others seeking high quality skincare. Renaud’s skincare line got the seal of approval from Queen Beyoncé herself last year. Buttah was one of the Black-owned businesses listed on Beyoncé’s Black Parade Route website, a directory of Black-owned businesses. Buttah offers a variety of skincare products for the face and body, including a Vitamin C serum, Egyptian CocoaShea body wash, cleansing soap bars, whipped body butters and much more. 

One reviewer said that the packaging alone made them feel like a celebrity, and multiple reviewers praised the Buttah products for smelling pleasant. Buttah utilizes their own SP Duraquench complex and rich Shea butter to keep skin feeling moisturized for days on end. 

Items to Try from Buttah 

  • The Buttah Skin Transforming Kit
  • The Buttah Skin CocoShea Revitalizing Cream
  • The Vibe and Cleanse Kit

Briogeo

Briogeo is a natural hair care specialty line created by Nancy Twine. Briogeo products are formulated without sulfates, silicones, parabens, phthalates, DEA, and synthetic color. All Briogeo products are cruelty-free, gluten-free, and most of them are vegan as well. Twine was inspired by her grandmother’s homemade hair care products as a kid. The Briogeo website has a hair quiz that will show you a customized list of Briogeo products specific to your hair needs, depending on your answers in the quiz. 

Several Briogeo products, including the “Don’t Despair, Repair,” deep conditioning mask, received an Allure Reader’s Choice Award. 

One reviewer that purchased the Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioner said, “Your hair will thank you.” Some of the ingredients Briogeo utilizes in their products include coconut oil, argan oil, rosehip oil and more. The company offers products for a variety of hair types, from thin to frizzy to curly hair and more. 

Briogeo Products to Try 

  • Briogeo Scalp Revival Charcoal and Coconut Oil Micro-Exfoliating Shampoo
  • Briogeo Don’t Despair! Repair! Super Moisture Conditioner
  • Briogeo Don’t Despair, Repair Deep Conditioning Mask

Miss Jessie’s Original

If you have curly hair chances are you’ve seen the Miss Jessie’s line of hair care on “Best Curly Hair Products,” lists. Miss Jessie’s was another product line inspired by a strong grandmother figure. The company was founded by sisters Miko and Titi Branch in 2004, and named in honor of their paternal grandmother, Miss Jessie Mae. Miss Jessie would come up with her own recipes to condition Miko and Titi’s curly hair, and now Miko and Titi do the same for their large customer base. 

Reviewers praised the Miss Jessie’s Creme de la Creme for leaving their thick curly hair feeling soft and moisturized, and one reviewer even said that their curls felt, “soft, but controlled,” even while living in a humid climate. Potential customers that are interested in Miss Jessie’s products can also choose from other items in their line like the: 

  • Curly Pudding 
  • Rapid Recovery Treatment
  • Leave In Condish
  • Multi Cultural Clear

And many more.

My Black is Beautiful Hair Care

My Black is Beautiful is a haircare line and a platform created by a group of Black women in 2006. The platform was created first and now has more than 2.5 million members. The haircare line was created in 2019 by Black women for Black women and their haircare needs. 

There is currently a Golden Milk hair care collection and a Blue Ginger hair care collection. The Golden Milk collection features shampoo, conditioners, detangling sprays and more that have a blend of turmeric, honey, coconut and ginger. 

Reviewers praised the detangling spray for working great on frizzy hair and loved the spray’s scent. 

Here are some other products you can try from this line

  • My Black is Beautiful Leave In Conditioner (Type 4 Curls)
  • My Black is Beautiful Leave In Conditioner (Type 3 Curls) 
  • My Black is Beautiful Hydrating Shampoo and Conditioner Set

Juvia’s Place

Juvia’s Place was founded by Chici Eburu out of a need to find makeup products that would work well for Eburu’s skin tone. The company’s mission is to pay tribute to the African queens of long ago, while also being all inclusive for the queens of today. Juvia’s Place offers a range of makeup products from highlighters to bronzers and highlighters, lipsticks, lip balms, foundations, concealers and more. One reviewer said that their Juvia’s Place eyeshadow palette won them over, and another said the the Juvia’s Place eyeshadow had the best eye shadows in their opinion. 

Here Are Some Top Notch Juvia’s Place Products to Try 

  • The Nubian by Juvia’s Eyeshadow Palette
  • The Warrior II Eyeshadow Palette
  • The Nubian 2 By Juvia’s

Minimo Skin Essentials

Mary Ware founded Minimo Skin Essentials in 2016 while on maternity leave. Ware realized that there was a need for all natural products on the market that addressed issues that she struggled with, including hyperpigmentation, dark spots from skin breakouts and more. 

Minimo started as an Etsy shop but has now grown into a full blown beauty brand. The Minimo line uses all natural ingredients like Manuka honey and turmeric for a more natural skin experience. There’s also a Minimo Hair Care line currently in the works. 

Reviewers praised Minimo products for making their skin feel great and smell good. One reviewer noted that they had spent hundreds of dollars on products for their skin issues but the Minimo line helped the best. 

Here Are Some Minimo Products To Consider

  • The Minimo Glow Lemon Cake All Natural Turmeric Face Mask Scrub
  • The Minimo Bath and Body Glow and Scrubbie Combo

Live By Being

The Live By Being line was created by Kennedy Lowery. Every Live By Being product is one hundred percent vegan and the company only works with suppliers that don’t test on animals. The Live By Being line is all natural and free from preservatives, artificial additives, parabens, synthetic fragrances or dyes, and there are no soy-based ingredients or sodium lauryl  sulfate. 

Reviewers praised Live By Being products for smelling great, and helping them relax after a long day. The Live By Being line includes bath salts, soaks, facial masks, all packaged in reusable glass containers. The Live By Being line is supposed to help with relaxation, muscle aches and more for a truly sublime self care experience. 

Here Are Some Living By Being Products to Try

  • The Live By Being Hydrating Rare Blue Clay Facial Mask
  • The Live By Being Bath Salt Spa Gift Collection

The Live By Being Himalayan Pink and Dead Sea Salt Bath or Foot Soak

The Lip Bar

The Lip Bar founder Melissa Butler did not let a rejection on Shark Tank keep her down. Butler officially founded the Lip Bar in 2012, cooking up lip formulas in her kitchen while also working on Wall Street. She wanted to redefine beauty standards in her own creative manner, and now The Lip Bar has been featured in numerous fashion magazines from Elle to Marie Claire to Glamour to Essence, the Oprah Magazine and many more. 

The Lip Bar products come in a variety of shades from “Brickhouse,” a brown shade to the pinker, “As If,” to the red, “Boy Trouble.” There’s even a vibrant purple shade aptly called, “Crown Me,” for the queens in your life.

All of the Lip Bar products are vegan and cruelty free. Reviewers praised the Lip Bar products for having bright, vibrant colors that also didn’t dry their lips out after applying. One reviewer said this lipstick stayed put on her face, when other lipstick brands would transfer over to her significant other’s shirt. 

Here Are Some Products From The Lip Bar To Try

  • Vegan Liquid Matte Lipstick
  • The Lip Bar Vegan Lipstick
  • The Lip Bar Vegan Lipgloss

Mented Cosmetics

Mented Cosmetics was born in the way many ideas are shaped: over a glass of wine. Two best friends had the idea to start Mented Cosmetics when they were discussing the struggles in finding a solid nude lipstick. From there Mented Cosmetics was born, and the company now offers a full line of makeup products from eyeshadow palettes to lipsticks and more. All of Mented Cosmetics products are cruelty free and vegan. 

Reviewers praised the eyeshadow palette for having a vibrant array of colors at an extremely reasonable price. Another reviewer said the eyeshadow colors were easy to apply, and that she got a lot of compliments. 

Here Are Some Mented Cosmetics Products to Try 

  • The Mented Everyday Eyeshadow Palette
  • The Mented Pink About Me Lip Gloss
  • The Mented Eyebrow Pencil
  • The Mented Velvet Red Matte Lipstick

Fenty Beauty by Rihanna

Rounding out our list is the critically acclaimed Fenty Beauty line from the famous singer and businesswoman Rihanna. Rihanna wanted to create an all inclusive makeup line to help women feel empowered in their own skin and to have shades and ranges available that would work for all skin types. Fenty Beauty offers makeup and skincare products, from killer lipsticks to foundations to highlighters and more. 

Reviewers praised the Fenty lipglosses for having vibrant shades that left lips feeling moisturized even after the user had taken the product off. One reviewer even said that the Fenty lipglosses were the best on the market. 

Other reviewers praised the Fenty Beauty foundation, with one reviewer saying that they swear by it and another said that the quality was phenomenal and well worth the price. 

Here Are Some Fenty Beauty Products To Try 

  • The Fenty Beauty Mini Gloss Set
  • Fenty Beauty Mattemoiselle Plush Matte Lipstick
  • The Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer



In Conclusion 

Black-owned beauty brands are definitely the best on the market, offering all natural options for optimal self care and wellness. Other popular beauty brands should take a page from the companies listed above and focus on making makeup and skincare lines more inclusive for everyone. What was really nice about the companies listed above as well is that the majority of them are woman-owned and led. 


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We hope you enjoy these products! But keep in mind, Grit Daily might take a small commission on the items recommended here—but that doesn’t mean we don’t believe in them. We only recommend products that we would buy or use ourselves, so don’t be wary of our suggestions. 

Katherine Stinson is an award-winning journalist and Staff Reporter at Grit Daily News, where she covers Texas and Southern states' startup and entrepreneurship news. Based in San Antonio, Texas, she also contributes to ScreenRant, Outlander TV News, and San Antonio Magazine.

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