Black Friday Hits Record $7.4 Billion in Online Sales

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on December 3, 2019

Statistics from Adobe show that consumers spent a record $7.4 billion shopping from their homes, with $2.9 billion of those sales coming from mobile devices.

With eCommerce taking over Black Friday, that means fewer lines and crowds that crush store employees – it’s also good to note that no one died this year, according to

With sales extended over the entire weekend, all the way through Cyber Monday, it’s shaping up to be a profitable weekend for many corporations, although Thanksgiving weekend fell slightly short of predictions.

“With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line,” said Taylor Schreiner, Principal Analyst & Head of Adobe Digital Insights, in a statement. “Even when shoppers went to stores, they were now buying nearly 41% more online before going to the store to pick up. As such, mobile represents a growing opportunity for smaller businesses to extend the support they see from consumers buying locally in-store on Small Business Saturday to the rest of the holiday season. Small Business Saturday will accelerate sales for those retailers who can offer unique products or services that the retail giants can’t provide.”

Consumers are shopping online more often, and sales are starting earlier and earlier, giving people more time to shop over the holidays. Eventually, this trend may mean that Black Friday won’t be the biggest spending day of the year – although the entire season will remain profitable.

In-store shopping was up this year by 4.2%, according to analytics. Consumers are buying more expensive items. The Average Order Value is now $168, which is a 5.9% rise from last year.

Figures are still coming in from Cyber Monday sales, but it’s estimated to be the biggest yet, with retailers expecting over $9 billion in sales.

Gen Z is now a large blip on the consumers’ market, and they don’t have the same connotations with Black Friday as Boomers, Gen X, and Millenials. With violence down across the country, individuals feel more confident shopping on sales weekends.

“Online shopping and deals that span well beyond Thanksgiving weekend have calmed the commotion of Black Friday, presenting younger consumers with a more dignified shopping event,” the market research firm NPD said in a release on Wednesday to the NYT.

Social media and Salesforce trends show that most people shopping got big items like electronics, especially phones, and videogame systems, furniture, televisions, and toys/gifts.

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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