Barbie And Balmain Are Auctioning Off Three NFTs

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on January 7, 2022
Published by
The Street

By Veronika Bondarenko The three Barbie X Balmain NFTs will be sold at an auction organized by MintNFT. Toymaker Mattel ( (MAT) – Get Mattel, Inc. Report) and French luxury fashion house Balmain have come together to auction off three Barbie-and-Ken non-fungible tokens. Released at the same time as a ready-to-wear fashion and accessories collection, the Barbie x Balmain NFTs are part of the companies’ foray first foray into the metaverse. A way to secure ownership over a piece of online content, NFTs have grown popular among both fans (Martha Stewart recently auctioned off some her most iconic…

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By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a former Staff Editor and the Business Development Manager at Grit Daily.

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