Avengers Endgame Tops Box Office Before Official Opening Day

Published on April 26, 2019

In what was perhaps the most anticipated film of all time, Marvel’s Avengers: Endgame saw a massive preview release night on Thursday evening. Massive lines piled into theaters around the country hours before showtimes to secure seats after movie ticket websites experienced massive crashes when they went on sale weeks ago. All of that overtime for theater employees wasn’t for nothing, as Endgame stormed through record books as it brought in $60 million before it’s official opening day. Now, the film continues to break records as it heads into its opening weekend.

Opening Day

The opening day for Marvel’s Avengers: Endgame is officially on Friday, but many preview screenings began on Thursday afternoon and into the night. Avengers fans flooded into theaters around the country beginning on Thursday to see the much anticipated film. After the last Avengers movie hit the big screen last April, fans have been eagerly awaiting the arrival of the second half of the story. The three hour Avengers: Endgame officially hit theaters on Friday, April 26.

The film cost around $400 million to make. With the $60 million that was generated on Thursday, Marvel is heading into a particularly lucrative opening weekend. The film could make its money back in ticket sales alone within the first couple of days alone. That would make Disney happy, as the company has invested millions into the franchise. There’s even a Marvel-themed land opening at Disney’s California Adventure park soon. So if you feel that you’re not wasting enough money on super heroes already, you can pay $20 for an Iron Man popcorn bucket in the very near future.

Disney’s Reign

One thing becomes glaringly apparent in Endgame (I promise this isn’t a spoiler). Disney seems to have employed just about every actor you can think of since acquiring the rights to Marvel some ten or so years ago. Since then, the company has been hard at work purchasing just about the rest of the entertainment industry altogether. The multi-billion dollar Fox deal, the Star Wars Deal, the Hulu deal, the Disney+ deal, the ABC deal, any many more, have contributed to the corporations ultimate reign on entertainment as we know it today.

“Disney has a shot to dominate across the entire board,” says Stephan Paternot, the founder of Slated, the world’s first online marketplace for film financing. “It’s simply breathtaking how well positioned they are. All of these services will now be looking for an edge to efficiently find, package, and finance all the best film projects in the world. They’ll have to find new ways to discover top talent,” he continues.

What all of these acquisitions ultimately mean is that Disney is gearing up to change the entertainment industry forever—again. The company plans to release its first streaming platform, Disney+, later this year. Once that happens, other streaming platforms will have to change their strategies in order to stay afloat. Consumers can expect to see a massive change to things like Netflix, Amazon Prime TV, and Hulu in the near future.


As we continue into the opening weekend for Avengers: Endgame, theaters are getting ready for one of their biggest weekends of all time. The film is expected to pass the $300 million mark in the US alone within its first three days on the big screen. Marvel has, however, asked moviegoers not to spoil the end on social media for anyone who hasn’t seen the film yet.



Julia Sachs is a former Managing Editor at Grit Daily. She covers technology, social media and disinformation. She is based in Utah and before the pandemic she liked to travel.

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