Yelena Mandenberg

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete.  From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

Broadway’s Artificial Intelligence Program is Boosting Ticket Sales and Profits

Broadway’s artificial intelligence program (Broadw.ai) has integrated with the popular show, Wicked, earlier this year. The program is said to have boosted ROI by 700 percent and is reporting 20 percent higher than usual ticket sales. Since its release, the chatbot has handled over 90,000 requests on Facebook Messenger and the show’s website. Broadw.ai’s co-founder and CEO, Micah Hollingworth, stated that “We are beyond thrilled to be working with Wicked. In...

Everything We Know About Lady Gaga’s Makeup Line, Haus Laboratories

“The last thing the world needs is another beauty brand, but that’s too bad,” says musician and actress Lady Gaga, who is planning to release her very own makeup brand, Haus Laboratories, in September. The company will be selling a variety of products, such as lipstick, lip liner, eyeshadow, and makeup kits with many more items. All items are priced affordably. Lady Gaga has announced that she will be partnering exclusively with Amazon to make her products available in many different...

Apple Announces They’re Buying Rights to Exclusive Podcasts for its Streaming Services

Apple has recently announced that it will start releasing original podcasts to their streaming services. The content will be exclusive on Apple’s streaming services. The tech giant also plans to buy the rights to some popular programs, to make sure apple is the exclusive carrier of these podcasts. According to Bloomberg News, Apple has started asking media companies to buy the rights to popular already-streaming podcasts. The Apple Podcast app accounts for 50 to 70 percent of most podcast...

Social Media Ads are Slowing Down, Forcing Retailers to Create New Channels to Find Customers

Retailers have started to spend less on social media ads than ever before. The average growth rate has been cut by 20 percent, causing it to drop to 26.2 percent, compared to the 52 percent last year. According to Mobile Marketer, “Advertising revenue growth rate among key social and messaging companies dropped in Q1 this year to an annual rate of 26.2%, compared to 52% in Q1 2018 as user growth stalled in key regions like North America and Europe.” Only 13 percent of the 200...

Walmart is Using VR Headsets to Test Employees’ Skills For Promotions

The country’s biggest private employer, Walmart is now using VR headsets to test employees. These tests determine whether an employee has the skills and talent for positions in middle management. The VR headsets put employees in realistic situations – like giving new employees tours around the store or calming down an angry customer. It tests the associate’s knowledge of the various store departments, their decision-making skills, and leadership capabilities. Senior Vice President Drew...

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