4 Principles to Pick The Perfect Price for Your Product

Most companies breeze through product pricing without asking themselves several very important, but often overlooked, questions. As a result of their unwillingness to question their fundamental assumptions, most startups get their prices disastrously wrong. That’s good for you — their failure is your opportunity. With deliberate consideration of your price point and pricing model, you give yourself the chance to differentiate yourself from your competition. Likewise, choosing product prices is...