Fiji Water Kills it at the Golden Globes, But Not for the Reasons You’ve Seen

There’s already been a flood of memes and talk show appearances of the Fiji Water girl who made a splash (sorry for the pun, usually not my style) at the Golden Globes on Sunday. The stunt, or well-thought out plan, was a goldmine, ah, deep well of marketing (sorry, I’m doing it again). The result: A tidal wave of media (last time, I promise), web traffic and sales, let alone the equivalent of an ad campaign valued at $12 million. Not bad for the half day rate of a photographer and...