Street Fight

Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. At Grit Daily, Street Fight covers the business of hyperlocal marketing, commerce and technology.

Building Customer Loyalty: Is Texting the Answer?

In today’s fast-paced world, we depend on our phones to help us get things quickly and easily. So, is texting the answer to building customer loyalty? Short answer: yes. Long answer: also yes, but it matters how you use it. For appointment-based businesses, efficiency and simplicity are key to keeping customers engaged and coming back for more. Integration with online booking, improving gift card sales, and managing scheduling requests are three simple avenues that can have a big impact on...

The Vertical Approach to Grocery Marketing

We don’t all exercise in boutique fitness studios or purchase luxury cars, but we all have to eat, and that means grocery—both online and offline—is a massively important industry for local marketers. More than just a niche market inside the retail vertical, grocery marketing has grown to become an industry unto itself. According to eMarketer, grocery is the “least penetrated but fastest-growing category” in e-commerce. Explosive growth, fueled in part by the rising popularity of online...

Uber, Lyft, DoorDash Fight Gig Economy Law in California

Ride-hailing giants Uber and Lyft are teaming up again — this time with restaurant delivery service DoorDash to fight California’s AB 5, a law that would force gig-economy companies that survive on contractor labor to register their drivers (or dashers) as employees and offer them benefits, Vox reported. Like the “fellowship of the ring” minus the ring The coalition, the Protect App-Based Drivers and Services campaign, is attempting to place a referendum on the 2020...

Direct-to-Consumer Brands Are Winning at Personalized Messaging. Here’s Why.

Direct-to-consumer brands are having a moment. Brands like Warby Parker, Glossier, Casper, and Dollar Shave Club are raising hundreds of millions of dollars, and they’re using that funding to compete head-to-head with more traditional brick-and-mortar retailers. One of the ways that direct-to-consumer brands have been successful in their marketing is by developing highly targeted consumer messaging strategies. That style of brand communication has had a profound impact on the success of...

6 Ways Brands Can Reach New Audiences with TikTok

TikTok is currently unavoidable, in particular when it comes to targeting Generation Z. At the moment there seems to be no way for advertisers and marketers to bypass this platform. But what is it exactly, and what advertising opportunities does it offer brands and agencies? TikTok was founded in 2017 after its parent company, Bytedance, took over the $800 million online karaoke platform Musical.ly and merged it with its predecessor, Douyin. It currently has over 680 million monthly users...

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