Kay Sides is a Grit Daily contributor and a respected force in the fashion space, known for her keen expertise as a brand builder, a tastemaker and visionary creative innovator. Her acumen of developing products, brand strategizing, merchandising, and integrating marketing, messaging, and distribution has been demonstrated throughout her career. Kay has had the pleasure of revitalizing the Lacoste brand for the US market in the early part of 2005, debuting Alexander McQueen’s McQ in the US, launching Yohji Yamamoto coming soon, building Soludos from a concept to a large scale business, as well assisting James Perse with design direction and strategy since 2005 – just to name a few. Kay founded R0AM a year and a half ago with the commitment and passion to produce an incredibly well made, comfortable shoe that embodied performance attributes as well as being  fashionable, cool and uber comfy. The shoe has been widely celebrated in the fashion community, and fashion editors have featured R0AM in both print and digital publications including Glamour, PopSugar, Refinery29, Marie Claire, Harper’s Bazaar, to name a few. Aside from fashion, Kay is a former ballerina, lifelong vegetarian turned vegan, yoga teacher, and proud mother who guides her team to live full and dimensional lives.

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