Joel Comm

Joel Comm is a Columnist at Grit Daily. He is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and eternal 12-year old. With over two decades of experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audiences inspired, entertained, and armed with strategic tools to create highly effective new media campaigns. His latest project is as co-host of The Bad Crypto Podcast, a top cryptocurrency show making the future of digital payments easy to understand.

Is A/B testing dead?

Making money on the Internet without selling your own product used to be straightforward. You’d create content that people wanted to consume. You’d surround that content with relevant ads. You’d optimize those ads, track the results, look for high-paying keywords, and try to get backlinks that pushed your pages up the search engines. It wasn’t easy, but the strategy was straightforward. Today’s online money-making requires a different approach. The growth of content on the Internet means that...

How to Spot, and Use, a Trend

Want to buy a tamagotchi?  Probably not, right? But in the late nineties, the digital pets from Japan were all the rage. Bandai, the company that made them, earned a fortune. Between November 1996 and March 1998, the company sold 40 million units around the world. Smaller businesses piled in, offering accessories that enabled buyers to take their pets with them or make them look cute. And then as quickly as the boom began, it ended. Bandai was left with 6 million unsold units and huge losses....

3 Ways Innovative Businesses Stay Ahead of the Curve

Sears, JC Penney, Nine West, Kodak… the list of great companies that have gone bankrupt just grows and grows. Many of those companies looked like they’d be there forever. They had name recognition, loyal customers, and a good reputation until suddenly they found that they had none of those things. The reasons for those failures are as different as the businesses themselves. All retailers have struggled with competition from online shopping, and in particular with competition from Amazon....

7 Ways to Future-Proof Your Business

It can take time for a business to figure out the techniques and approaches that deliver the best results. Having discovered those methods, it’s tempting to keep using them even as the rest of the world changes. Kodak kept promoting film even as photography turned digital. Microsoft kept pushing Windows and missed the rise of both smartphones and social media. Smart companies understand that the world is constantly changing and try to stay one step ahead. Here are seven ways to future-proof...

Making Money in the Gig Economy

The world of work is changing. After farming and factories, we’re now living in the time of the gig economy, an age in which bosses are optional and opportunity is only a smartphone away. Freelance sites like Elance (or Upwork as it’s been called since its merger with Guru), might have started it, allowing coders, designers, and other freelancers to work from home, but the gig economy really took off with AirBnB and Uber. These platforms let users turn the assets around them into sources of...

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