Ayush Gil Benzaquen is a contributor to Grit Daily who, for more than 40 years, has been a leader in the beauty and cosmetic industry in diverse areas from beauty brands, baby-care products to dental hygiene supplies. He started his career in the beauty industry in Venezuela, a Latin hub for beauty products. Benzaquen has co-founded one of the largest cosmetic factories in Israel, manufacturing many of the most prominent brands in the country, including AYAM Beautycare, with a mission to make clean, conscious, and accessible beauty for all.

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